He's a journalist who writes for his audience. Nothing more. Writing for your audience is one of the most basic premises of journalism, and when he's writing for publications whose readership are exclusively Windows users, that's all he talks about, and will write things about it that please his audience. He's making a living, we all have to do it. Most of us have and do say and do things we don't completely agree with in order to earn a wage, and he's no exception.
Read his Internet Nexus blog to see what Thurrott the man (not the journalist) thinks. He's almost consistently praised the Mac and OS X for the past two years, and while occasionally he's made some strong points against OS X, usually they're very firmly based in reality.