So it makes more sense to spend hundreds of millions if not more, when they didn't quite make out the first two times they tried it, designing, setting up manufacturing, marketing, and everything else that goes with selling and SUPPORTING yet another model?
NEWS FLASH: The market and people who require this setup don't care what the machine looks like, they care what it performs like.
"The market and people who require this setup don't care what the machine looks like, they care what it performs like."
Yes, you are right, professional setups don't have to be beautiful, although Apple did trot our their stellar design abilities with the new Mac Pro
So it would not matter if the computer is beautiful enough to have on a desktop, or functional (but not good looking enough) to put in a server closet. I do believe, though, that Apple could do well with a rack-mounted machine, even though they may not sell hundreds of millions of them, they would more than break-even, and they would foster the growth of their ecosystem, both in professional setups, and in enterprise configurations. The AppleCare warranty from the last sales of the XServe are expiring this year, so the time is right to release a replacement device.
After all, many things happened since the XServe was cancelled. Steve Jobs, sadly, is no longer with us, Time Cook is the new CEO, Apple has a new leadership team, and Apple has found itself with a strong foothold in the enterprise, thanks in large part to the success of the iPhone and iPad. The future looks very bright for Apple.
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This is ridiculous and for some reason makes me quite angry! If you are going to rack-mount kit, why on earth would you buy Mac Pros? They are just Intel based x64 architecture now-a-days. You can buy cheaper, better performing x64 hardware for this price that is DESIGNED to be rack mounted, and you can put OSX on it!
The issue is that building a Hackintosh is outside of Apple's licensing terms, and is not supported. So, while it may be technically possible to install OS X on non-Apple hardware, the legal issues make it prohibitive. You are right, though, that Apple uses much of the same hardware that PC manufacturers do.
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Really?
Why do you think they killed the Xserve?
The killed the XServe for many reasons, one being that they did not understand the server market at that time. Another being that, without enough marketing, they tried to sell XServe machines to IT departments, who, at that time, were very reluctant to buy Apple technology. Things have changed dramatically since then, and now Apple finds itself in the enterprise like they have never been before. BYOD has changed the whole landscape, and now Apple is making serious efforts, with their mass-deployment programs, to sell their products to large enterprises. Apple needs to take another look at the server market, and begin selling server-class machines to large companies as well.