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As he has done over the past four years, Apple CEO Tim Cook has shared a tribute to the late Steve Jobs, touching on the importance of remembering the Apple co-founder and former CEO today, which marks the fifth anniversary of his death on October 5, 2011.

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"Most important, have the courage to follow your heart and intuition." Remembering Steve and the many ways he changed our world. pic.twitter.com/ONAuEoq3uU - Tim Cook (@tim_cook) October 5, 2016
Since his death, Jobs' founding and presence at Apple has only become more scrutinized by the public after a string of films and documentaries aimed to depict his life and decisions during both his time at Apple and his years away from the company. Prior to his death in 2011, Tim Cook took the reins of the company as CEO on August 24, 2011, introducing the iPhone 4S, iOS 5, Siri, and iCloud to the public on the day before Jobs passed.

In previous years, Apple also updated its website to remember Jobs, creating a two-minute slideshow of his various keynote presentations and most famous audio clips on the one year anniversary of his death. In the days following his passing, Apple started posting "Remembering Steve" comments from fans on its website. The company noted that well over one million submissions came in for the project, all from well-wishing fans in the wake of Jobs' losing battle with pancreatic cancer.

Update: An email from Cook to Apple employees has been shared by MacGeneration:
Team,

I know many of you are thinking of Steve today, as we mark five years since his passing. His presence remains strong here at Apple, and his influence is still felt profoundly all around the world.

Personally, I think of Steve every day. His memory is an inspiration and source of strength for me, both in my job and in my personal life. I think of the bold risks he took as an innovator and a leader, and I think of the ordinary conversations we would have almost every day about our company, our customers, our families and friends. They are memories I will cherish forever.

More than ever, our daily lives are shaped by the products and ideas Steve brought to life. I wish he could see how popular and powerful iPhone photography has become. And I know he would love the magic and emotion of our new Memories feature in Photos on iOS 10.

Apple, the company he built and later rescued, is in many ways Steve's most enduring legacy. He believed deeply that Apple should inspire us to do the best work of our lives, creating products that enrich the lives of others.

Steve made Apple's values very clear. He showed us how to focus on doing a few things extremely well, and to set the bar incredibly high for ourselves. He demanded that we always strive for simplicity, in our products and our approach. And he knew that by being collaborative within Apple, we could achieve things no other company could do. We owe all of Apple's success over the past two decades to those basic principles.

Steve also taught me that life's great joy is in the journey, not in any particular occasion or event. It's not about shipping or selling or winning an award. The real joy is in getting there.

Steve was a special, unforgettable person. Thank you for being a part of his legacy, and for joining me on this journey as we carry it into the future.

Tim

Article Link: Apple CEO Tim Cook Remembers Steve Jobs on Fifth Anniversary of His Death
 
I wonder what he would make of the way Apple is run today and how Apple constantly fail to innovate year after year?

"Tim, you're doing it wrong." :p

I believe Apple is still innovating, but there was only one Steve. His vision is what made Apple, well...Apple.

I don't see post-Jobs Apple as "my" Apple anymore. That sucker died with him.

That said, I'm glad that his influence and inspiration is inspiring both Apple (to a degree) and other companies to innovate the way Apple used to when he was at the helm.
 
I wonder what he would make of the way Apple is run today and how Apple constantly fail to innovate year after year?

For so long, people accused Apple users of caring more about aesthetics than real computer power. Now that Apple have an in-house chip with double the single-core performance of the competitor, people start moaning about things like bezels.

But hey, I guess 'innovate' means different things to different people.
 
R.I.P. Steve.

There were times when I find myself wondering what would Apple be like in 2016 if he was still at the helm.

We'd have updated Macs with the latest Intel chips (Steve would have bludgeoned Intel into giving Apple the desired chips), macOS would work as advertised or it wouldn't make it out the door, and Tim would be focused on what he was good at--marshalling the resources necessary to produce Apple's products and deliver them on time. Since Tim's attention has been consumed with everything else we've seen a dramatic slip in Apple's ability to deliver anything but "this is sh*t" software and hardware, compromises that Señor Jobs would never have tolerated. Tim is warm and fuzzy; Steve's sharp edges and hard surfaces are sorely missed.
 
The first PowerBook G4 and the first iPhone announcement always give me a rumble in my nether regions. Boy, I loved the way he presented. I find myself shouting "I want one!", even if the tech's 15 years old. :D

I was in high school with the TiBook came out and I couldn't imagine having 2-3 grand to afford one of those but "super computer in a laptop" ! I had to have one. Never owned one but I loved how amazing that computer looked.
 
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