Temporary SoHo Retail Store Showcases Rustic Look

[filmantopia]

Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A334 Safari/7534.48.3)

I worked at the SoHo store for two years. A really great team. Can't wait to see the re-model!

 

[mac=saif]

Apple

Apple always knows how to do a Backup well!

 

[DESNOS]

Sweet! I'm going down there tomorrow for a little iPhone repair.

 

[mex4eric]

Keep Both

If it is that busy, keep it when the old SoHo is finished! Two stores side by side, twice the revenue. Manhattan can feed them both with customers.

 

[28monkeys]

So even temporary store for Apple looks so lovely boutique.

 

[AidenShaw]

The Apple store in Glasgow is still my favourite (lucky for me!), all the walls are exposed blonde sandstone.

Are Scottish rocks female?

...just amused at how the pond has turned English into two languages....

 

[SafariX]

Better than every other regular retailer

 

[ShiftyPig]

The exposed HVAC is hideous - I hope that's an add-on to the original building construction.

 

[AidenShaw]

The exposed HVAC is hideous - I hope that's an add-on to the original building construction.

Watch (or re-watch) Terry Gilliam's "Brazil".

You'll never look at ducts the same....

 

[tirerim]

"Rustic"? I'm sorry, but exposed brick does not make something look rustic, it makes it look industrial. Kind of the opposite thing, really. If it had a bunch of knotty, unplaned wood, that would be rustic.

 

[bushman4]

Nice looking for a temp store. However timing sucks with holidays coming.
maybe Apple has something up their sleeve.

 

[dontmatter]

Like.

 

[SeanMcg]

"Rustic"? I'm sorry, but exposed brick does not make something look rustic, it makes it look industrial. Kind of the opposite thing, really. If it had a bunch of knotty, unplaned wood, that would be rustic.

My thoughts exactly. Have we progressed so far that something that has been around for less than, what, 125 years (HVAC) is now rustic? Brick, I can understand.

As for the Covent Garden photo: No matter the reality of what happened after the pic was snapped...well, I would think twice about using it as a promo photo.

 

[Rafterman]

Is "rustic" another word for "dump"?

 

[anotonin]

It looks great. A classy ambiance fit for SoHo.

 

[george-brooks]

I went to this temporary store a couple weeks ago to buy a new case for my iPhone. I love the normal SoHo store, but I can't decide if I like the aesthetic of this one even more! The lighting scheme is a little off and the space is a bit smaller than it needs to be but way to go Apple, you put just as much effort into a temporary store as a permanent one! I wish that Apple would adopt the rustic look for more of its urban retail stores.

 

[zoetmb]

Apple stores being busy isn't a sign of people buying things at all. It's a sign they have some time to kill and want to play with toys on their lunch break.

I see it in every Apple store I've been in. I've done it too. That's why the ratio of people entering a store is higher than the people leaving with Apple bags.

Yes, but Apple stores overall have the highest revenue per square foot of any retailer in the U.S. (and maybe elsewhere as well.) And most stores do encourage "dwell time" because the longer someone stays in a retail environment, the more likely they are to buy something. So the fact that some people, even many people, going to an Apple store to play or waste time is not a problem for them at all, with the slight exception that they have to build larger stores in order to accomodate the non-purchasing crowd.

 

[cwwilson]

Looks a lot better than the Apple Store I go to, and it's a "temp" nonetheless.