I feel like Apple is holding out on 'innovation' because they want to release basic functionality under the guise of 'new features.' Most people who have iphones (say 85%) don't ever think about the stuff in this thread, honestly. So as soon as Apple updates one tiny thing, such as another row of icons on the homescreen, they go bonkers, thinking it's efffing amazing.
However, it's not. The various things mentioned here, such as quick reply and toggles outside of the settings app, are basic functions. Having basic app and phone settings buried 3 levels down, or the ability to reply to a message 2 levels away would be the equivalent of having the headlight switch on a car inside of the glove box. When you climb into a car, you don't need to press three buttons to turn off the radio, you press one. You press another to turn on the A/C. These ideas seem a lot closer to Apple's human interface guidelines than their own product.
The current design of these things — it's stupid, and the only reason they're holding back is for $$$ (IMO).
Now can someone get them to read this?