Tim Cook on Defending Marketshare, Product Pipeline 'Chock Full', Apple TV Growth

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jan 23, 2013.

  1. macrumors bot

    MacRumors

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    During today's Q1 2013 Financial Results conference call, Apple CEO Tim Cook fielded questions about Apple's results and plans. As usual, Apple was unwilling to provide any specific details about their future plans.

    Cook was asked about the importance of market share preservation and whether or not holding their smartphone marketshare was a priority in 2013:
    As for Apple's plans for 2013, Cook, as usual, acknowledges that Apple is working on a number of new products and he shares his optimism on those:
    With regard to the Apple TV, Cook reiterated it was an area that they had intense interest in:
    Cook also revealed that the Apple TV had sold over 2 million units this past quarter -- 60% year over year.

    Finally, Cook emphasized that they felt that the "halo" effect was still in full force. As customers buy one Apple product, they tend to buy more.
    Article Link: Tim Cook on Defending Marketshare, Product Pipeline 'Chock Full', Apple TV Growth
     
  2. macrumors 68020

    Squilly

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    #2
    Biggest lie ever.
     
  3. macrumors 6502

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    #3
    Apple TV has enough momentum now to invest more effort and dev time.
     
  4. macrumors 604

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    #4
    +1. The whole point of a company is to make profit :confused:
     
  5. macrumors regular

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    The Democratic Republic of Congo, you racist!
    #5
    AAPL stock dumps because revenue increases but doesn't meet estimates, profit increases and beats estimates... P/E ratio is still very low.

    So people are sad about profits increasing??? Revenue didn't increase much, but what did they expect, this isn't Amazon. No matter how good Apple is, I think it's a bad idea to invest in it just because its shareholders are mostly stupid people or pessimistic people.

    http://www.nasdaq.com/article/apple...venue-falls-short-20130123-01265#.UQBtWI6QlX0
     
  6. macrumors 65816

    Nunyabinez

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    #6
    Can you help me get a job as a paid shill for Google or Samsung? If so, PM me.
     
  7. macrumors regular

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  8. macrumors regular

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    #8
    Yeah, Tim Cook's quotes are never good ones.
     
  9. macrumors member

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    #9
    Problem arise when a company do not listen to market demand no more...
    Bigger screen size for iPhone.
    a more affordable ,entry-level,laptop for education for exemple.
    a iCloud that can be use as Dropbox...
    Check the iPad mini!!!! Market ask for a smaller tablet size. you.ve done it and sell millions!
     
  10. -jc
    macrumors member

    -jc

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    #10
    He said revenue, not profit.

    And what he says is right - Apple could make a ton more revenue / market share (but not profit) if they were as willing as other companies to forego good products and just produce as many different things as they could.
     
  11. 1Alec1, Jan 23, 2013
    Last edited: Jan 23, 2013

    macrumors regular

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    #11
    You're saying that Apple's mission is NOT to make money, and it's all about making good products? That's ridiculous. Yeah they make good products, but that's in the pursuit of making money.
     
  12. macrumors 65816

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    #12
    It's easy to say you're not interested in revenue when the revenue is flowing nicely. If that revenue stream dries up, they'll probably be a lot more honest about being interested in revenue for the sake of revenue.
     
  13. macrumors 68030

    cmChimera

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    #13
    Make money by making good products and selling them. It's a simple concept.
     
  14. macrumors regular

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    #14
    The market asked for 7". The iPad mini is not 7".
     
  15. macrumors newbie

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    #15
    Sounds like you could use a more affordable laptop... *example :D
     
  16. macrumors member

    sketchguy

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    #16
    Mac Pro?!

    As I continue cranking out 3d graphics on an early 2008 Mac Pro, i'm still patiently waiting on that new Mac Pro announcement.
     
  17. macrumors regular

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    #17
    Yes, but: "The most important thing to Apple is to make the best products in the world. We aren't interested in revenue for revenue's sake."

    I wouldn't call this "the biggest lie ever", but it's cheesy propaganda that's only partially true.
     
  18. macrumors 6502

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    #18
    Jobs always said Apple main objective is not to make money.
     
  19. macrumors 65816

    Nunyabinez

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    #19
    There needs to be some better reading comprehension by people. Let me help you. First, Revenue is not the same as Profit. Apple has always focused on profit not revenue. Second, it was revenue for revenue's sake. This means that if Apple could make more revenue by making a crappy product than by making a quality product they would not do it. And they have demonstrated repeatedly that they aren't out for just revenue, or just market share.
     
  20. macrumors 65816

    TouchMint.com

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    #20
    Spend some of that giant pile of money some some r&d?
     
  21. macrumors 68000

    cclloyd

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    #21
    I always thought the expression was "chop full".
     
  22. macrumors 65816

    Nunyabinez

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    #22
  23. macrumors 6502a

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    #23
    No, it's the whole point for the shareholders. It's only part of the point for CEO's (at least some of them anyhow).
     
  24. macrumors 68030

    cmChimera

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    #24
    I guess I don't really find it cheesy or unbelievable that a company may genuinely be interested in making good products.
     
  25. macrumors 603

    jamezr

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    #25
    ok...so let me make this simple for you....what comes first....revenue or profit? You have to have revenue first to make a profit from......revenue equals sales......you cannot make a profit without sales. Doesn't mean you have to diminish the brand...but you have to have revenue before you can make a profit from the revenue.....
     

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