This is a big deal. Interesting to see what happens. It all depends on how the contracts are worded.
Yep. I suspect that TW is using a 'the contract doesn't say we can't' defense while Viacom etc are using "it doesn't say you can"
ANd in the end it could be the judge that makes the call of whether the contract has to spell it out. Which could be affected by the fact that TW didn't ask first. They just did it and then got mad when they are slapped over it. Had they asked, were told no, went to court and got the sign off and then done it, things would be a lot different.
I can understand where the nets are coming from. All their money is tied into the ratings system and if even one Niesen viewer uses this app instead of watching on their metered tv, it could have big repercussions on the ratings for shows.
Not to mention simply if they let TW do what they want now what's to stop the next thing the company wants to do
EDIT: And, interestingly, it looks like the way TW is wording their complaint they could win this but be required to only let your TW iPad app work when you're logged into your TW-supplied wifi router in your own home.
That's already how it works. You have to be connected to your TW wifi and have both their internet and their cable. What sucks for me is that I was grandfathered from comcast on a 'broadcast only' plan so they don't consider that having cable so I can't even use the app just for the broadcast stuff
As a non-cable customer, I would rather have Viacom sell their content directly, or strike a deal with a internet pureplay supplier (hulu,netflix,youtube etc) for distribution.
hulu etc are just as bad in their own ways. But I agree that I wouldn't mind if the nets came out with their own packages. Either via individual apps or some common interface. Let me pay them directly for their package of stations. Either live play or day after or how about a tiered system where the basic package is day after and for a little more you get live play.
but then give us accurate numbers. No more of this sampling caca. Servers can be set up to tell you how many folks hit what content and win. Put your hulu like ads at the top and breaks (please no more than 1-2 each time) that we can't avoid if you must. But then credit the shows with literally what they earn and if it is enough to cover the budget the show stays. If not, then goodbye. Even with having to let us opt in to be surveyed you'll likely get much better info than the skimpy Niesens with their 10 year old demo details