I have to agree... My Spidey Senses are going nuts here that Apple has something bigger up their sleeve than any of us know about. My gut tells me that AppleTV may be a much bigger release than we expected. Media Streaming, Game playing, App Downloading, HomeKit Command Center, Phone and Video Conferencing device and more. It might also have a built in wifi router... It is possible that content deals are more complete than we imagined too. If this along with the standard iPhone release were true, then that explains whey the venue is so big. As the AppleTV could be the center of all things Apple in the home and there is so much to show around that and for people to demo. Truly Massive release!!
THIS, EXACTLY! We really have no clue what all Apple will show us this year. We've seen very few leaks compared to previous years... Even on "S" cycles. We've also seen a lot of conflicting info/leaks this go around. (EX: One week iPad Pro has been pushed back to 2016, the next week it's in full production). Something big is happening in the Apple Universe and they are trying everything and doing everything to lead us down so many different paths that we would never guess. Lots and lots of misdirection out there. This makes me excited for the event more so than I was before.