Turn the tv down !!

Discussion in 'Current Events' started by Peace, Dec 13, 2012.

  1. macrumors P6

    Peace

    Joined:
    Apr 1, 2005
    Location:
    Space--The ONLY Frontier
    #1
    Say goodbye to one of the greatest irritants of modern life: television commercials that are MUCH LOUDER THAN THE SHOW YOU ARE WATCHING!
    Beginning Thursday ( Today ) , the Federal Communications Commission is barring broadcasters and pay TV providers from airing excessively loud commercials, saying ads must maintain the "same average volume" as the programs they accompany.

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    http://www.cnn.com/2012/12/13/showbiz/tv-ad-volume/index.html
     
  2. macrumors 68000

    MisterKeeks

    Joined:
    Nov 15, 2012
    #2
    I thought that this was already in place. In any case, I don't think it will help much- they only have to maintain the same average volume as the TV show, so think about alternating silence and balring noise that would average to a reasonable sound.
     
  3. macrumors 6502a

    Joined:
    Dec 13, 2010
    #3
    Supposedly they are the same volume, but they boost the mid-range frequencies, making them seem louder.
     
  4. Contributor

    Scepticalscribe

    Joined:
    Jul 29, 2008
    Location:
    Kite flying
    #4
    Oh, a heartfelt and profound amen to that. I thought it was just my (over sensitive) hearing, or my (intolerant) disposition, and loathing of advertising which made me think think that yes, ads were unnaturally loud, and - strangely - it seemed that I always had to lower the volume control on the TV remote control when the ads came on......and now, you tell me, this is what everyone experienced. Pity that I live across the Atlantic Pond, where such enlightened values (and laws) have yet to take hold.......I live in hope.

    Ah, that explains it.
     
  5. macrumors 68020

    Mac'nCheese

    Joined:
    Feb 9, 2010
    #5
    Good luck with this. There is zero quality control in commercial delivery for networks. A computer pulls them off of a server, sets all the levels automatically, and some drone simply checks the code to make sure it's the right spot and that it's starts and ends in the right place. And remember, the average of a commercial is always going to seem louder cause its 15-30 seconds of pure noice for most spots. Shows take a break from loud noices for a much longer time.
     
  6. macrumors 6502a

    Pakaku

    Joined:
    Aug 29, 2009
    #6
    You guys are still watching tv?
     
  7. macrumors 604

    wordoflife

    Joined:
    Jul 6, 2009
    #7
    Interesting.

    Haven't really noticed it. I may have a sound check feature on my TV though
     
  8. macrumors 68040

    obeygiant

    Joined:
    Jan 14, 2002
    Location:
    Michigan
    #8
    well praise jesus!

    Its the worst on TNT. The commercials are just blaring compared to the show you're watching.
     
  9. macrumors 68040

    MattG

    Joined:
    May 27, 2003
    Location:
    Fletcher, NC
    #9
    Until I can get all the shows I want on AppleTV/Roku/Hulu/what have you...yes.
     
  10. macrumors 6502a

    Joined:
    Dec 24, 2011
    #10
    I work at a tv station and we are aware of the new legislation and cable operators are taking the seriously. We need a new certification too.

    But is not about the TV commercials only. The legislation actually measures the ratio on which the volume increases and the length of that increment.

    I mean, if the volume increases all of the sudden and keeps that way, there is an alarm in the CABLE OPERATOR that marks the tv show and the moment when it happened. the FCC will send a warning to the cable operator and the cable operator to the TV station. If its happen again there is a penalty.

    That is how actually works. Every cable operator are installing new software and hardware to measure those picks. Why the cable operators? because the FCC protect the audience who is the final costumer.

    In our end, we need to be careful with the programming we have because is not only tv commercials, it applies to movies and tv shows as well. that "sonic shock" is what the legislation is working.
     
  11. macrumors regular

    durruti

    Joined:
    Mar 26, 2004
    Location:
    Jersey
    #11
    interesting thread. Just a friendly reminder, don't forget that plasticy 'mute' button'!
     
  12. macrumors 6502

    Joined:
    Aug 14, 2012
    Location:
    In front of my Mac
    #12
    Yeah I still do because I enjoy channel surfing and screaming at all the PPI claim, payday loan, bingo, car insurance, cash my gold, price comparison website and ambulance chaser adverts that seem to infect UK TV like some sort of deadly virus :eek::D:p Maybe I need a life...
     

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