Now I got both the HP Envy 27" and the LG 4K Ultrafine, and I must agree. On the HP Envy 27" at 1080p @2x everything looks ridiculously big. It also doesn't look as sharp as on the LG display, probably because it's fewer pixels blown up to a bigger display. The 27" display has the advantage though that you can show a group of people things on the screen. For the LG display you have to have it right in front of your nose, like a laptop display.I imagine it'll work well at 1080p @2x (default "retina" scaling), but it looks so goofy to have 1080p on a 27" screen. When you scale it to look like 1440p, performance may start to suffer.
Good luck!
Sigh. Having both displays to try hasn't made the decision easier.