Thunderbolt 3 is the 3rd generation of the Thunderbolt data transfer protocol, capable of up to 40Gbps.
USB-C is a type of universal cable connector. The USB-C plug can carry Thunderbolt signals, USB 2 signals, USB 3.1 gen 1, USB 3.1 gen 2, power, HDMI, Ethernet, DisplayPort, FireWire, and PCI.
The tricky part is that not all USB-C Port implementations carry Thunderbolt (like the 12" MacBook). On a display, I don't think it would matter much which you buy if you have no Thunderbolt peripherals. But if you do, and you want the display to be a thunderbolt hub, get a Thunderbolt Display.