apple store third street promenade!!

[janey]

http://www.apple.com/retail/thirdstreetpromenade/

new apple store in santa monica...will anyone from macrumors be there? :D

[shadowfax]

what is it with all these california stores? don't you guys have enough? we need one in austin, there is a massive population of mac users here. shoot, they have 2 in Dallas, and that place sucks compared to austin. apple needs to get on the ball with it's retail store strategy :mad:

[macphoria]

It does seem like there are quite a few in California. Aren't there 3 within 30 minute driving distance? One in Pasadena, Glendale, Downtown... Are there more that I don't know about?

According to the map, it is not actually ON the 3rd Street Promenade, rather one block east. I wonder if it will get as much foot traffic.

[Doctor Q]

Kinetics lesson: rate x time = distance.

Practical application: No matter how many Apple Stores there are in the Los Angeles area, it takes aleph 0 time to get to the closest one because L.A. traffic is moving at epsilon miles per hour, where epsilon approaches 0. In other words, the more Apple Stores the merrier. And since everyone in Los Angeles County is a rich movie star or record producer (or just about to be discovered by one), there are lots of people with disposable income, ripe targets for those pretty Apple Stores.

I think the map just has the dot in the wrong spot, since the address is on 3rd street.

[tazo]

Originally posted by übergeek
http://www.apple.com/retail/thirdstreetpromenade/

new apple store in santa monica...will anyone from macrumors be there? :D

you do realize that now Apple will have 20% of their stores in CA?

Why not put one downtown in like Westlake center. hmmm that would be nice:p

[burritos]

That place is already way to freaking crowded.(reminds me of driving in LA) Putting it in the TO janss mall is only slightly better, but at least it would be more appropriate. TO Janss mall is owned by the Macerich REIT whose ticker is 'MAC'!

[iJon]

ive been to so many apple stores. they just all seem the same to me now. i dont really feel like going to them anymore. although i wouldnt mind going to the chicago one since they have that coffee area with the internet cafe. it will be shocking once somone spills coffee on those 60 dollar keyboards.

iJon

[Giaguara]

Shadowfax, that's just one more reason to migrate from Texas. ;)

Looks cool. Now should i get my ass to California next week? I'd get a free apple t-shirt, mmmh....... :p

[Giaguara]

Oh gosh. We were talkin' before to go see grand canyons, and now it looks like we should really get out to see them. A good reason to go to grand canyons ... to get from there then to go to Santa Monica to queue another day in an other Apple Store opening. I think i'll go to target to buy more memory to my camera. :D

[janey]

there are now...five apple stores within 30 minutes of driving from where i live
glendale, pasadena. northridge, the grove and SANTA MONICA baby :D

los angeles has lots of people with lots of money to spend...steve must like us a lot :D

[Tequila Grandma]

Originally posted by Shadowfax
what is it with all these california stores? don't you guys have enough? we need one in austin, there is a massive population of mac users here. shoot, they have 2 in Dallas, and that place sucks compared to austin. apple needs to get on the ball with it's retail store strategy :mad:
You guys in austin have no right to complain -- you have Buster's BBQ (of course that is quite a ways away from downtown Austin), which is far tastier than the Apple Store :D

[Daveman Deluxe]

All I want is an Apple Store in Oregon. Like next door. That would be sweet. The closest to me right now is Seattle.

I don't care where the Apple Store is in Oregon--if it's in Ontario or Burns, I'm there. Portland would probably be a better fit though.

[shadowfax]

Originally posted by Tequila Grandma
You guys in austin have no right to complain -- you have Buster's BBQ (of course that is quite a ways away from downtown Austin), which is far tastier than the Apple Store :D do you have an apple store you'll trade for it? i don't care about a barbecue...

[tazo]

Originally posted by Daveman Deluxe
All I want is an Apple Store in Oregon. Like next door. That would be sweet. The closest to me right now is Seattle.

I don't care where the Apple Store is in Oregon--if it's in Ontario or Burns, I'm there. Portland would probably be a better fit though.

hey on the bright side you get to drive to Bellevue, which is a really cool city :) although the what, 4 hr drive? must be a bitch lol

[FriarTuck]

Originally posted by iJon
ive been to so many apple stores. they just all seem the same to me now. i dont really feel like going to them anymore. although i wouldnt mind going to the chicago one since they have that coffee area with the internet cafe. it will be shocking once somone spills coffee on those 60 dollar keyboards.

iJon

Sorry, no coffee in the internet cafe. Just a bunch of G4 iMacs.

[G4scott]

Apple needs a retail store in McAllen TX. It's right on the border, next to a town with a population of somewhere around 1 million. There are so many people here who drive Jaguars, H2's, Corvettes, and other nice cars.

The money is here. The demand is here. The local mall, which sucks IMHO, is one of the biggest money making malls in Texas, or America... I'm not sure which, but it gets so many people from across the border...

And these people carry cash, and lots of it...

[tazo]

Originally posted by G4scott
Apple needs a retail store in McAllen TX. It's right on the border, next to a town with a population of somewhere around 1 million. There are so many people here who drive Jaguars, H2's, Corvettes, and other nice cars.

The money is here. The demand is here. The local mall, which sucks IMHO, is one of the biggest money making malls in Texas, or America... I'm not sure which, but it gets so many people from across the border...

And these people carry cash, and lots of it...

I don't know how I can phrase this without being uber-offensive, but here goes.

I don't think that is Apple's main demographic.

To be honest neither is the Pacific Northwest :(

[Tequila Grandma]

Originally posted by Shadowfax
do you have an apple store you'll trade for it? i don't care about a barbecue...
In fact I do! The Apple Store at Aspen Grove isn't doing much, Apen Grove is essentially a glorified strip mall. The Apple Store at Cherry Creek (the real mall) serves me just fine :D

Now, of course, there's just the little matter of combining our efforts to create the most magnificent force of telekenetic power ever imagined, and take Buster's Bar B Que out of the middle of nowhere in Texas and put it in an upscale strip mall (and vice versa, with the Apple store)

In any case, you obviously haven't been to Buster's Bar-B-Que (http://bustersbbq.citysearch.com/1.html), which is one of the only good things in Texas. It's out in the middle of nowhere, and they only make one big batch of BBQ a day, which is usually fully depleted by about noon. Truly the most life-affirming food ever created :D

The products of the Apple Store can be ordered online, Buster's BBQ cannot :p

also: Fell lucky that even though you reside in Texas, you at least live in Austin, the only city slighty worth seeing (as well as hometown to director Wes Anderson!)

[Horrortaxi]

Originally posted by Shadowfax
what is it with all these california stores? don't you guys have enough?

I feel a little guilty now. I have the luxury of passing one Apple Store by (Glendale, hate the parking) to get to a farther one (Pasadena--still only 15 minutes away) that I like better.

[janey]

Originally posted by Horrortaxi
I feel a little guilty now. I have the luxury of passing one Apple Store by (Glendale, hate the parking) to get to a farther one (Pasadena--still only 15 minutes away) that I like better.
and you have to remember that you have three more you can check out and that includes a flagship store :p

anyway, are you going to the opening? it'll be nice to have a little macrumors party while waiting in line :)

[G4scott]

Apple could make a killing... They have a multi-lingual OS, and tons of people with loads of cash... The local CompUSA can't keep a top of the line G4 on display, because they have so few, and people, artists, from Mexico come and buy them. The BestBuy is PACKED every weekend. So many people from across the border come to buy technology, and Apple is missing out...

[janey]

Originally posted by G4scott
Apple could make a killing... They have a multi-lingual OS, and tons of people with loads of cash... The local CompUSA can't keep a top of the line G4 on display, because they have so few, and people, artists, from Mexico come and buy them. The BestBuy is PACKED every weekend. So many people from across the border come to buy technology, and Apple is missing out...
i doubt they'd want to buy a computer from apple they don't have very good foreign tech support plus apple really wants a bigger market share in the US before moving to other countries

[shadowfax]

Originally posted by übergeek
i doubt they'd want to buy a computer from apple they don't have very good foreign tech support plus apple really wants a bigger market share in the US before moving to other countries did you not here him say that the CompUSA couldn't keep itself stocked? that usually means that people are buying computers. either that or they are dumping them in the Rio Grande, i guess, but you can take your pick. i would have bought my TiBook even if they didn't have good support. i can take care of my own things most of the time...

[tazo]

Originally posted by Shadowfax
did you not here him say that the CompUSA couldn't keep itself stocked? that usually means that people are buying computers. either that or they are dumping them in the Rio Grande, i guess, but you can take your pick. i would have bought my TiBook even if they didn't have good support. i can take care of my own things most of the time...

I think anything that will improve how many people are buying, using Apple computers is a tremendous advance.

[janey]

Originally posted by Shadowfax
did you not here him say that the CompUSA couldn't keep itself stocked?
compusa is never well stocked :p

[shadowfax]

Originally posted by übergeek
compusa is never well stocked :p true, but there is a difference between hardly being stocked and not being able to keep things on the shelf. it sounds like a town that is very frequented by affluent people.

[iJon]

Originally posted by FriarTuck
Sorry, no coffee in the internet cafe. Just a bunch of G4 iMacs.
oh ok, for some reason i thought there was coffee. its probably for the best though.

iJon

[Doctor Q]

Maybe it's hard to keep Macs on the shelves at stores in California because of the frequent earthquakes.

[beatle888]

Originally posted by macphoria
It does seem like there are quite a few in California. Aren't there 3 within 30 minute driving distance? One in Pasadena, Glendale, Downtown... Are there more that I don't know about?

in L.A. you need more than thrity minutes to travel five miles in a car. and if your around a popular area, just going around the block can take you that long. L.A. sucks when your driving.

[DreaminDirector]

Hey Uber! I'll probably be there. I know one of the managers so I'm going down to support him and, of course, Apple.

See everyone in line!

[Doctor Q]

I was in Santa Monica today so I stopped by the store location. The map at Apple's Apple Store Third Street Promenade (http://www.apple.com/retail/thirdstreetpromenade/) page makes it look like the store is on Fourth Street or on the east side of Third Street, but it's actually on the west side of Third Street, halfway down the block south of Wilshire Blvd. Third Street, by the way, is 3 blocks from the Pacific Ocean and Santa Monica beach.

And now a Doctor Q exclusive: the first ever peek inside the store. The windows are covered but there is a slight crack between the doors, so I put my camera against the crack and got the photo below. I could see an Exit sign and what looks like a hallway in the back. The store doesn't seem to be set up yet.

[shadowfax]

you should photoshop G5 boxes in in shadowy silhouettes but good enough so you can make out G5 on them. that would be classic.

[Horrortaxi]

Originally posted by übergeek
anyway, are you going to the opening? it'll be nice to have a little macrumors party while waiting in line :)
I doubt it. It'll really depend on how work treats me on Friday.

[Doctor Q]

I'm not that good at Photoshopping. And I'd rather not fool anyone anyway. When I fake a photo, it looks pretty darn fake, which keeps me honest. For example, here's me camping out in front of the store to be first in line on Friday:

[Horrortaxi]

Originally posted by tazo
I think anything that will improve how many people are buying, using Apple computers is a tremendous advance.
I certainly want Apple to succeed and be around for a long time, but for my own selfish purposes 5% market share is a very good thing.

[Mercury]

Hrm, somehow I doubt that you live within 30 minutes of Northridge, but, whatever you want to believe. :)

Maybe it's time to start hitting up Santa Monica again!

[uhlawboi80]

well its a given....everyone wants an apple store close to them. Reality is it cant happen, apple doesnt have the resources and honestly doesnt sell the volume nation wide to support it.

as to the texas posters...you may like austin better than dallas, but dallas is ranked 3rd or 4th in the nation for the countries best shopping. it gets the high end stores that there may only be 4 of in the country. Thats why they got an apple store...that and the fact that half of austin is students and cant usually buy computers often. Plus its a smaller market in general. DFW has millions of people, and just in the actual city of houston we have 2 million. austin last i heard hadnt hit 500K.

and as for a store in McAllen...uh, the richs Mexicans come all over the state..the richest to dallas and houston for the high end shopping. i doubt McAllen has a Fendi, Versace, or Louis Vuitton stores for them :p so they will be in houston or dallas anyway

[janey]

fine...assuming that there is NO TRAFFIC (only like at 3am lol) it would theoretically take me 30 minutes give or take another 10 to get to any of the apple stores in Los Angeles.
From where i live the grove (and now santa monica) are the closest and it takes me about 15-30 minutes depending on which way i go and what time of day it is and how hard it is to find a place to park.

[janey]

Originally posted by Doctor Q
I could see an Exit sign and what looks like a hallway in the back. The store doesn't seem to be set up yet.
thanks for the tip Doctor Q :p

the door looks like the door leading to the restrooms hehe

[Doctor Q]

Here's the view from the front of the Apple Store, looking directly across the street.

It wouldn't surprise me if a lot of Apple customers spend time "testing" the zoom lenses on the cameras Apple has on display.

I wonder if Apple and Victoria's Secret will do any kind of joint marketing, such as co-promoting Panther-print nighties?

[shadowfax]

Originally posted by Doctor Q
It wouldn't surprise me if a lot of Apple customers spend time "testing" the zoom lenses on the cameras Apple has on display.

I wonder if Apple and Victoria's Secret will do any kind of joint marketing, such as co-promoting Panther-print nighties? ah, now i remember why you posted with us on the geek/sex thread. we'll have to get Victoria's Secret advertising in our magazine when the store opens.

[CaVoLo]

Originally posted by Shadowfax
what is it with all these california stores? don't you guys have enough? we need one in austin, there is a massive population of mac users here. shoot, they have 2 in Dallas, and that place sucks compared to austin. apple needs to get on the ball with it's retail store strategy :mad:

there is an awfully lot of them in california....put one of em in alaska...lol

but cali is where apple's HQ is at...so it sorta makes sense

[Mercury]

Originally posted by CaVoLo
there is an awfully lot of them in california....put one of em in alaska...lol

but cali is where apple's HQ is at...so it sorta makes sense

It's good to live in LA. :)

Seriously, though, it may seem odd to have all these apple stores in the LA area, but you have to realize the sheer immensity of the population of the area. LA city itself has something like 4.5 million people, which is something like the 7th largest city in the world, 2nd only to NY in the US. And LA County is the largest metropolitan area in the US, possibly the world, with something like 10 million in the suburban sprawl.

Also, the ones up near silicon valley and Apple HQ should be self-explanatory.

So, maybe when you look at the numbers, it makes a bit more sense for all of you non Californians. ;)

[Sayhey]

In May Apple announced that it would be opening 20 new stores in the next year. If you look at Apple's job postings on its own site and at monster.com, it is clear where 18 of those 20 stores will be. The three already opened since May are the Chestnut Hill store, the Chicago store, and the Boca Raton store. Santa Monica and Walnut Creek will open on July 11th and 12th respectively. A November date was announced by the mall in Aventura, Florida for a store there. The others with no announced opening date are: Seattle, WA; Richmond, VA; Burlingame, CA; Tucson, AZ; Lyndhurst, OH; Portland, OR; Alpharetta, GA; Skokie, IL; Corte Madera, CA; Marlton, NJ; and the two Flagship stores in Tokyo and San Francisco. Apple is obviously committed to openings in large population centers.

[tazo]

Originally posted by Sayhey
In May Apple announced that it would be opening 20 new stores in the next year. If you look at Apple's job postings on its own site and at monster.com, it is clear where 18 of those 20 stores will be. The three already opened since May are the Chestnut Hill store, the Chicago store, and the Boca Raton store. Santa Monica and Walnut Creek will open on July 11th and 12th respectively. A November date was announced by the mall in Aventura, Florida for a store there. The others with no announced opening date are: Seattle, WA; Richmond, VA; Burlingame, CA; Tucson, AZ; Lyndhurst, OH; Portland, OR; Alpharetta, GA; Skokie, IL; Corte Madera, CA; Marlton, NJ; and the two Flagship stores in Tokyo and San Francisco. Apple is obviously committed to openings in large population centers.

I think opening up a flagship store in downtown would be awesome.

[Mercury]

No, there isn't one in downtown LA. And, there probably won't be for quite some time, as downtown, unfortunately, is one of the poorest areas in Los Angeles except for a very few skyscrapers-but horrible for retail.

There are some good restaurants, if you can find them, like the Original Pantry.

[Sayhey]

"I think opening up a flagship store in downtown would be awesome."

If you mean the Seattle store, I don't think it is meant to be a flagship store on the scale of Chicago, New York, or LA. It is supposed to be in the University Village, but I don't know Seattle well enough to know what kind of area that is.

[Horrortaxi]

Originally posted by Mercury There are some good restaurants, if you can find them, like the Original Pantry.
Ick. People rave about the Pantry but I don't get it. Felipe's--across from Union Station--that's a great place. Anyway, you're right that downtown LA doesn't fit the "profile" of places Apple puts their stores. Although, have you seen the igloo things the homeless live in (hmm...then are they really homeless?) over by Staples Center? They look like great big AirPort Extreme base stations so maybe they'd dig the Apple style.

[janey]

Originally posted by Horrortaxi
Although, have you seen the igloo things the homeless live in (hmm...then are they really homeless?) over by Staples Center? They look like great big AirPort Extreme base stations so maybe they'd dig the Apple style.
you must be talking about Dome Village. It's a place for homeless individuals looking for a job to live at. Even if they wanted to buy an Apple computer i'm sure they either don't have the money for it and if they do they're certainly not gonna spend it on a Mac.

[tazo]

Originally posted by Sayhey
"I think opening up a flagship store in downtown would be awesome."

If you mean the Seattle store, I don't think it is meant to be a flagship store on the scale of Chicago, New York, or LA. It is supposed to be in the University Village, but I don't know Seattle well enough to know what kind of area that is.

The next Seattle store is going to be out of the way near University of Washington, in the so-called U-District. The current one is in Bellevue which is a few minutes driving from Seattle.

Hey man you should visit! SanFran is a great city, lots of stuff to do, cool people :)

[applemacdude]

Originally posted by Doctor Q
Here's the view from the front of the Apple Store, looking directly across the street.

It wouldn't surprise me if a lot of Apple customers spend time "testing" the zoom lenses on the cameras Apple has on display.

I wonder if Apple and Victoria's Secret will do any kind of joint marketing, such as co-promoting Panther-print nighties?

Hmmm...That's odd. The Apple Store here in Emeriville California has a Victoria's Secret Store near it. About 1-2 Stores away. Forget Jaguar think Panther undies:D

[Doctor Q]

Originally posted by übergeek
will anyone from macrumors be there?To answer your question, I will be there Friday with a friend or two. I plan to get my T-shirt and win an iSight camera (http://www.apple.com/retail/thirdstreetpromenade/sweepstakes2.html) and an iMac (http://www.apple.com/retail/thirdstreetpromenade/sweepstakes.html). That should make it worthwhile.

[Sayhey]

The next Seattle store is going to be out of the way near University of Washington, in the so-called U-District. The current one is in Bellevue which is a few minutes driving from Seattle.

Hey man you should visit! SanFran is a great city, lots of stuff to do, cool people
Hope the store's a hit with the U of Washington crowd. Yeah, Seattle is on my list of cities to get back to. It has been far too many years since I made it up there. Two kids have a way of cutting your travel time short. San Francisco IS a great place! Probably too many great things to do with many far cooler people than me. Funny how locals always take for granted all the things others appreciate. I'm just looking forward to the new Union Square store to help deplete my already thin cash supply.

[Doctor Q]

Well, tomorrow is the store opening in Santa Monica. I hope they get a nice big turnout. I plan to file my official MacRumors report here this weekend, after I recover from the shock of winning all the prizes.

Doctor Q, intrepid reporter.

[janey]

Originally posted by Doctor Q
...after I recover from the shock of winning all the prizes.
no...after you recover from the shock of discovering that I WON ALL THE PRIZES lol :p
anyway, there's a victoria's secret close by to the grove apple store :)
can't wait to see you doctor q!

[ibookin']

Originally posted by Doctor Q
Well, tomorrow is the store opening in Santa Monica. I hope they get a nice big turnout. I plan to file my official MacRumors report here this weekend, after I recover from the shock of winning all the prizes.

Doctor Q, intrepid reporter.

Be glad to help you with that report. I'll post a photojournalism piece on the event at my website afterwards.

Only problem is that I run the site off my cable modem, and Adelphia may get angry with me if there's a lot of traffic (they don't allow servers).

Maybe I'll just post the pictures here...

[Sayhey]

I would love to see if the new store is different in its format. So if you go and can post some pictures it would be great. I'm trying to find some clues to what are the last two of the twenty new locations Apple has said it will open up in the new year, so if anyone has a solid rumor I'd love to hear it. I posted the first 18 earlier in this thread (from Apple's job listings on monster.com and its own site), if anyone is interested. I'm pretty sure they are all solid. Apple's retail strategy is pretty risky, but I think it can also be an important part of what takes them to a new level in sales. Anyway - whoever is going to Santa Monica or Walnut Creek - enjoy.

[janey]

http://emayhem.org

tons of pics that hal, zach, josh, various people took :p
anyway, i'm near the front of the line if anyone wants to join me lol

[tazo]

well the store just opened.

people, whats it like? :)

[Doctor Q]

Doctor Q's snapshots from the grand opening of the Apple Store Third Street Promenade, Santa Monica, CA, July 11, 2003

The line, about two blocks long:

[Doctor Q]

Hal Bergman, first in line:

[Doctor Q]

Best T-shirt not made by Apple:

[Doctor Q]

Youngest in line, a 10-day-old baby boy (sorry, nap time, no closeup):

[Doctor Q]

One of the iSight winners, who found out they won as they came in the door:

[Doctor Q]

DJ spinning songs by iPod:

[Mercury]

Oh holy macrap. I just got back a while ago from the whole excursion, and other than my anger at friends not letting me have a spot in the front of the line, it was nice.

The layout is basically the exact same as the Pasadena store, though I'll admit I didn't spend much time on the inside, having gotten 1/5 as much sleep as I have spent driving in the last two days.

[Doctor Q]

Cutest customer:

[Doctor Q]

Musical entertainment: The Rising (they were good!):

[Doctor Q]

One minor problem (if you can read the screen):

[Doctor Q]

And finally, a surprise visit from scemo!?!?

(OK, I cheated. The photo below is of a store window display down the block from the Apple Store, but I couldn't resist. Sorry, scemo.)

To the moderators: I apologize for making so many posts. I don't know a way to attach multiple photos in one post (other than posting links to photos that are hosted on another server). I picked only the best of my photos and I scaled them way down to keep the page loads from being too slow. If I'm out of line with these posts, please rap my knuckles with a ruler and I'll know better next time.

It was a grand Grand Opening. Everyone I saw there was having a good time. Good night one and all.

[Mercury]

Oh, I see the promos for the Rising. At first, I thought some random lady (she didn't have an apple shirt on or anything) was just approaching people at random and took advantage of the fact that there was a huge line of mostly stationary people to get exposure for her band, The Rising, until I realized they were doing the thing with Less Than Jake. Somewhat disappointed, since I didn't get to see the concert, but then, with everyone else's indecision...

[vwcruisn]

did anyone win an isight? i didnt :( ... at least i gotta tshirt and my gf got lots of free stuff from kroq :)

[Doctor Q]

Many people think its odd that Apple opens so many stores in the Los Angeles area, within tens of miles of each other. Well, how 'bout one within 10 feet of another? Next door to the new Santa Monica store is a Hennessey and Ingalls art and architecture book store, which has been on the Third Street Promenade for 20 years. But they are moving to a new location in Santa Monica, leaving the Apple store next door to a vacant store about the same size.

As long as Apple has stores all over L.A., I think they should snap up this prime location and open another Apple Store there. We already know it is a good spot for both local and tourist shoppers. Having two Apple Stores, next door to each other, would increase competition. If you don't like Apple's $149 price for an iSight at the Promenade store, you can check if Promenade II has a lower price. And if one store is out of stock on an item you want, what could be more convenient than another potential supply 10 paces away!

(This all seemed like a good idea when I thought of it this morning. But maybe I stayed up too late at the store last night so my brain is still having processor glitches this morning. In any case, we'll see if Apple takes my advice.)

[ibookin']

Originally posted by Doctor Q
Hal Bergman, first in line:

That's a good photo. I'm sure Hal would like to see it. His contact info can be found at:

http://www.emayhem.org/staff/1036885013.shtml

I posted a thread about this last night, but here's a link to my photos:

http://jcain.dyndns.org:8080/photo

EDIT: By the way, that's about where I was in line. :D

[janey]

you didnt see us?!
we were with hal lol
anyway, great pics :)
if you have more can you like IM them over to me or something? they look cool.

[wishiownamac]

Originally posted by tazo
The next Seattle store is going to be out of the way near University of Washington, in the so-called U-District. The current one is in Bellevue which is a few minutes driving from Seattle.

Hey man you should visit! SanFran is a great city, lots of stuff to do, cool people :)

The U-District is by no means "out of the way". It is significantly closer to downtown Seattle than the Bellevue store. The University Village shopping mall where the new store will be located is a very posh mall. It is accessible to both the academic crowd from the University, and to the well-to-do crowd that lives in that area; the perfect clientele for an Apple Store.