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Old Aug 24, 2011, 11:08 AM   #1
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Apple Tops U.S. Retail Chains in Sales Per Square Foot







RetailSails compiles (via 9to5Mac) a list of the top 20 U.S. retail store chains, revealing that Apple easily leads the pack with sales of well over $5,000 per square foot. Second-place Tiffany & Co. came in well behind at under $3,000 per square foot.
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It's not surprising Apple leads the pack, as there have been numerous articles such as this, but it is quite shocking by how far ahead of the competition they are, especially considering the company only has 10 years of retail experience.
RetailSails' report analyzed over 160 U.S.-based retail companies, reporting sales information and calculated sales per square foot on a global basis.

Some of Apple's flagship locations understandably generate sales significantly above the average, with performance at the company's Fifth Avenue store in Manhattan being pegged at approximately $35,000 per square foot several years ago.

Article Link: Apple Tops U.S. Retail Chains in Sales Per Square Foot
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Old Aug 24, 2011, 11:13 AM   #2
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apple knows show to sell
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Old Aug 24, 2011, 11:13 AM   #3
TimUSCA
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This is likely due to Apple's *very* strategic store location planning. They're very careful to not water down their brand by putting stores on every corner a la Radio Shack. Plus, they generally only put them in upscale shopping areas.

Pair that with the fact that people love buying their Apple products in a brick & mortar store, and it's an instant win!

They deserve it, really. Nobody thought their stores would survive, and look at them now. Their stores are what really allowed them to survive and do so well over the last decade. I credit them to really "saving" the company.
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Old Aug 24, 2011, 11:14 AM   #4
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Makes me wonder where the Microsoft retail stores end up in sales per square foot...
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Old Aug 24, 2011, 11:14 AM   #5
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Originally Posted by wol View Post
Makes me wonder where the Microsoft retail stores end up in sales per square foot...
They will just open realy really small stores to beat apple at this record
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Old Aug 24, 2011, 11:19 AM   #6
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Interdasting.... However this is almost given, taking into account Apple's current momentum.
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Old Aug 24, 2011, 11:21 AM   #7
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I would have figured as much. An Apple store looks like a swank nightclub with a waiting list vs the stores that surround it (usually something like VS).
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Old Aug 24, 2011, 11:23 AM   #8
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Could the average cost of Apple products vs. the average cost of products at other stores also be part of this (meaning Apple has more expensive products)?

I think so.
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Old Aug 24, 2011, 11:27 AM   #9
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Quote:
Originally Posted by TallGuy1970 View Post
Could the average cost of Apple products vs. the average cost of products at other stores also be part of this (meaning Apple has more expensive products)?

I think so.
I take it you don't shop at Tiffany's?
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Old Aug 24, 2011, 11:27 AM   #10
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I wonder if this is just brick-and-mortar sales, or if it includes Internet, education sales, etc, as well?
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Old Aug 24, 2011, 11:29 AM   #11
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I take it you don't shop at Tiffany's?
Tiffany's sucks, I bought my wife sterling silver ring and it turned her finger green. It took all sorts of cursing at them to give me my money back after trying to up-sell me on platinum.
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Old Aug 24, 2011, 11:29 AM   #12
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Costco seems odd to me... just because they have such huge stores.
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Old Aug 24, 2011, 11:30 AM   #13
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Monthly?

Is this monthly or yearly? The chart doesn't say.
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Old Aug 24, 2011, 11:31 AM   #14
carlgo
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When every other store in the mall looks half-dead, the Apple Store is lit up and full of people. Even though most of the customers are just fooling around, enough of them must be buying stuff.
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Old Aug 24, 2011, 11:32 AM   #15
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I would have to disagree, there are some hot dog stands on 5th that would contend for that title
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Old Aug 24, 2011, 11:34 AM   #16
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Also take into consideration the PRICE of the machines they sell per squarefoot.
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Old Aug 24, 2011, 11:35 AM   #17
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It seems "spread them wide and sell them dear" works even better.
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Old Aug 24, 2011, 11:38 AM   #18
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Given that it excludes online sales this is pretty impressive.

Even though we have three Apple Stores in town, I never bought anything in the store - I always order online (and so do most of my friends here).
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Old Aug 24, 2011, 11:38 AM   #19
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When I look at Tiffany's products, I think how much flash storage I could buy with the same amount or a fully loaded Mac Pro before they are discontinued from the product line as we know it.
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Old Aug 24, 2011, 11:38 AM   #20
Tiger8
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Disruptive

I am reading a book called 'Disrupt!' about businesses that thought outside the box, the Apple retail store is listed as one of the examples. Apparently, Apple observed that users like not only to look at a product, but interact with it: Touch it, feel it, as if it is their own. All Apple sales reps are trained not to hassle customers, be responsive but not to be over the customer's shoulder as they are shopping (have you been to a furniture store recently? Jesus!)

Apple sells an experience in their store, and they make it so easy for you to wip the plastic out and any t-shirt wearing sales rep can instantly do the checkout for you. No need to drag all the stuff and go to the 'checkout line'
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Old Aug 24, 2011, 11:39 AM   #21
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Really? This is something to report on? It must be a slow rumor day, because this is one of the silliest things I've seen on macrumors. I would much rather have another mock of a mock up of a mock up with a watermark that says this is a mock up.

ha.
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Old Aug 24, 2011, 11:40 AM   #22
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Quote:
Originally Posted by wol View Post
Makes me wonder where the Microsoft retail stores end up in sales per square foot...
You beat me to this comment.

I'm VERY perplexed why the MS stores aren't on this list. ???
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Old Aug 24, 2011, 11:40 AM   #23
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Originally Posted by ddbabq View Post
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_5 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8L1 Safari/6533.18.5)

I wonder if this is just brick-and-mortar sales, or if it includes Internet, education sales, etc, as well?
click on the linked article - it has all the details:

Quote:
Results exclude e-commerce, catalog, franchise, licensed, wholesale, membership and financial services revenue
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Old Aug 24, 2011, 11:42 AM   #24
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Very true. I worked at a 30 foot that did insane business!!!!
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Old Aug 24, 2011, 11:42 AM   #25
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Quote:
Originally Posted by JerzeyLegend View Post
Also take into consideration the PRICE of the machines they sell per squarefoot.
I would think that not only Tiffany's (#2), but also Coach (#3), has a higher average price for their merchandise.
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