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Old Nov 16, 2012, 01:03 PM   #26
Analog Kid
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This is so unbelievably fake! I don't believe people would think this is real! Just look at it-- Jony Ive's head looks all wrong, and he's wearing a suit? If you blow the video up to full screen you can see how they made it all blurry to try and hide the photoshop work.

I'm surprised they didn't try filming this in an elevator...
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Old Nov 16, 2012, 01:07 PM   #27
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Old Nov 16, 2012, 01:09 PM   #28
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Quote:
Originally Posted by ChrisA View Post
Price is relative to the time. One of the first computers I got to work on cost literally $12 million dollars. No kidding.

I spent many nights for hours in front of that double tube console. It still has features not present in small PC's and Macs
http://en.wikipedia.org/wiki/CDC_6600
You can see the console with some of the CPU in the background, disks and tape units and printers would be to the operator's back.

At the time $10K was a lot for a personal desktop machine but "cheap" for a "real computer".
I understand that. I wasn't saying anything about the price. You just took that and ran with it. Not sure what all that is about.

I owned Macs that cost almost that much at the time and the external hardware was well over that.
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Old Nov 16, 2012, 01:12 PM   #29
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I remember that Jerry Seinfeld, admitted huge Mac addict, had one at his desk for awhile on "Seinfeld".

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Old Nov 16, 2012, 01:16 PM   #30
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Quote:
Originally Posted by MrVinney96 View Post
Wait… Did I see a BOSE logo on that subwoofer????

I'd like for Apple and BOSE to work together again and make some incredible laptop and desktop speakers. And I know they won't be the first (look to HP and Beats, but really, they are Beats, c'mon), but they will be one of the best.
Bose is not very good. Plenty of other great speaker makers out there.
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Old Nov 16, 2012, 01:27 PM   #31
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Quote:
Originally Posted by DesterWallaboo View Post
BOSE is all name.... their products are so-so.

There is a reason why they never publish their specs on their speakers... because they aren't that great.
same could be said about Apple. so really, they're a perfect match.

To a regular consumer, Bose sounds great.

EDIT: the man doesn't age!
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Old Nov 16, 2012, 01:35 PM   #32
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Quote:
Originally Posted by ChrisA View Post
Price is relative to the time. One of the first computers I got to work on cost literally $12 million dollars. No kidding.

I spent many nights for hours in front of that double tube console. It still has features not present in small PC's and Macs
http://en.wikipedia.org/wiki/CDC_6600
You can see the console with some of the CPU in the background, disks and tape units and printers would be to the operator's back.

At the time $10K was a lot for a personal desktop machine but "cheap" for a "real computer".
Wow, I just got myself some core memory from Ebay to show my students as an example how bits could be counted physically on early computers. Only to find out that the cores on the CDC_6600 are almost to small to be seen

I hate it when perfectly good hardware becomes obsolete because of some recent software-fad.
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Old Nov 16, 2012, 01:44 PM   #33
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Quote:
Originally Posted by MrVinney96 View Post
Wait… Did I see a BOSE logo on that subwoofer????

I'd like for Apple and BOSE to work together again and make some incredible laptop and desktop speakers. And I know they won't be the first (look to HP and Beats, but really, they are Beats, c'mon), but they will be one of the best.
Quote:
Originally Posted by DesterWallaboo View Post
BOSE is all name.... their products are so-so.

There is a reason why they never publish their specs on their speakers... because they aren't that great.
Quote:
Originally Posted by nutmac View Post
Although Bose makes decent speakers once in awhile, they are perhaps the most overrated consumer electronics company in the world. You can get much better speakers for less money. There's this running joke that audiophiles use to describe Bose: "No Highs? No Lows? Must be Bose!"
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Old Nov 16, 2012, 01:48 PM   #34
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Quote:
Originally Posted by tylernol View Post
Bose is not very good. Plenty of other great speaker makers out there.
Something I heard before was "No highs, no lows, must be Bose." I never really played around with Bose speakers so I wouldn't know.
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Old Nov 16, 2012, 01:53 PM   #35
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Quote:
Originally Posted by nutmac View Post
Although Bose makes decent speakers once in awhile, they are perhaps the most overrated consumer electronics company in the world. You can get much better speakers for less money. There's this running joke that audiophiles use to describe Bose: "No Highs? No Lows? Must be Bose!"
Or "Bose: better sound through marketing."
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Old Nov 16, 2012, 01:53 PM   #36
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I remember a couple years ago, my wife and I were showing our apartment to a series of people to take over our lease.

4 out of the 5 people/couples who saw the place asked me about my TAM and had more questions about that than the apartment. haha
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Old Nov 16, 2012, 01:54 PM   #37
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That really was a beautiful computer; it would still look great on a desk even today (which is very telling).

Listening to Ive really makes you appreciate how much thought is involved with even the most minute of details. I'm glad he's in a position of great authority in Apple.
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Old Nov 16, 2012, 01:56 PM   #38
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What is that thing? It looks pretty awful.
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Old Nov 16, 2012, 02:00 PM   #39
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I remember. I wanted one- But they were rather expensive and not a good deal compared to the other Macs available at the time.
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Old Nov 16, 2012, 02:00 PM   #40
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Quote:
Originally Posted by DesterWallaboo View Post
BOSE is all name.... their products are so-so.

There is a reason why they never publish their specs on their speakers... because they aren't that great.
At Best Buy back in '96 we had a tagline for that "no highs, no lows, it must be Bose".

I will give props to Bose for "big" sound from a small package. But I'll never buy for my home or car (disclaimer: I have a pair of 301s that my brother gave me on my porch). 1970's tech, high THD and WAY overpriced.
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Old Nov 16, 2012, 02:06 PM   #41
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Makes you realize just how stale and dull Apple's product launch videos have become.
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Old Nov 16, 2012, 02:09 PM   #42
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Originally Posted by teknikal90 View Post
To a regular consumer, Bose sounds great.
I'm not into audio at all, but the one audio brand I dislike is Bose. Their sound is far too dominated by the bass, even if you turn the bass right down.
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Old Nov 16, 2012, 02:11 PM   #43
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Quote:
Originally Posted by nutmac View Post
Although Bose makes decent speakers once in awhile, they are perhaps the most overrated consumer electronics company in the world. You can get much better speakers for less money. There's this running joke that audiophiles use to describe Bose: "No Highs? No Lows? Must be Bose!"
I like Better Off with Something Else.

Paradigm speakers and Ultimate Ears in-ear monitors are far better than anything BOSE or Beats will produce. Also a myth that audiophile sound gear costs an arm and a leg too.
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Old Nov 16, 2012, 02:12 PM   #44
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Originally Posted by jayducharme View Post
What amazes me most is how little has changed about Ive and his design philosophy. Almost everything he said in that video could apply to his approach to the new iMac or iPhone as well. The man is certainly consistent.
This is the first time that I've seen this video, which is amazing because I've been following Apple closely for the past 20 years. It really shows how Steve walked back into an Apple that already had a genius (Ive) working behind the scenes. It just took Steve to capitalize on that and bring Ive's genius to the forefront. He did that.
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Old Nov 16, 2012, 02:21 PM   #45
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Quote:
Originally Posted by DesterWallaboo View Post
BOSE is all name.... their products are so-so.

There is a reason why they never publish their specs on their speakers... because they aren't that great.
You are entitled to be wrong...

I have compared their products side by side with other high end speakers and all I can say is, you pay for what you get. I have used Bose products now for 3 years and am blown away by both the product design and most importantly, the sound.
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Old Nov 16, 2012, 02:21 PM   #46
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I'm in stitches watching that!

"It has fabric on the speakers. And rubber on the top"

OH MY GOD, I MUST GET ONE!!!!!
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Old Nov 16, 2012, 02:21 PM   #47
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Originally Posted by MasterHowl View Post
I've got a small Bose system on my computer desk, and it sounds incredible.
And ive got a few of their most expensive headsets. Like the man says they are so-so. No highs no lows, must be Bose.
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Old Nov 16, 2012, 02:28 PM   #48
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Quote:
Originally Posted by MasterHowl View Post
I've got a small Bose system on my computer desk, and it sounds incredible.
I've got a Bose sound system in my car (standard equipment). It sounds just like a car stereo. Nobody does unremarkable quite like Bose.

Quote:
Originally Posted by coachingguy View Post
I remember that Jerry Seinfeld, admitted huge Mac addict, had one at his desk for awhile on "Seinfeld".
I don't believe him.

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Old Nov 16, 2012, 02:30 PM   #49
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Jony Ive is the badass
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Old Nov 16, 2012, 02:38 PM   #50
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Originally Posted by bitcloudrzr View Post
I like Better Off with Something Else.

Paradigm speakers and Ultimate Ears in-ear monitors are far better than anything BOSE or Beats will produce. Also a myth that audiophile sound gear costs an arm and a leg too.
But bose and beats are consumer friendly. they're not the most accurate/capable, but they have clean, consumer friendly designs, and have a 'wow' sound that is appealing to customers. exhibit a: the bose sounddock... look how popular it's become and a lot of people swear by them.

Sort of like iOS vs Android.

expensive, small designs, big (though not the most technologically great) sound...kind of like the iPad mini?
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