they have been but now with cheaper devices like the nexus, the moto line (will that continue and how?), lumia and possibly xiaomi more pressure will be on apple than in 2008-2011 for instance.
personally think too many at apple seem to have their heads in the (i)clouds and thats not a good thing.
Apples stock price reflects the sentiment of their performance. Apple is the Lexus of the cell phone world. Any company can make a misstep and go from "high flyer" to "high fryer". That's why the CEO pick is so important, as to not let that happen.
And by the way you might as well predict their phones get more expensive and their stock price goes up even further. If you are going to look into your crystal ball might as well play the scenario both ways.