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Old Jan 9, 2013, 03:35 PM   #1
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Apple Revamps Thunderbolt Cable Lineup with Lower Pricing, Shorter Cable Option




As noted by 9to5Mac, Apple today revamped its Thunderbolt cable lineup, dropping the price of the existing 2-meter cable from $49 to $39 and adding a new 0.5-meter cable priced at $29.

Thunderbolt cables remain relatively expensive due to the electronics included inside the cables to manage the multiple protocols supported by the standard. The complexity and expense has both slowed deployment of Thunderbolt peripherals and limited support mostly to high-end devices capable of absorbing the high cost premium.

Thunderbolt cables have so far been limited to traditional copper cabling, but vendors are just beginning production on optical cables for the standard. The optical cables will allow for much longer cable lengths, but will not be able to provide power to peripherals as copper cables can.

Article Link: Apple Revamps Thunderbolt Cable Lineup with Lower Pricing, Shorter Cable Option
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Old Jan 9, 2013, 03:37 PM   #2
Lucas Godfrey
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As noted by 9to5Mac, Apple today revamped its Thunderbolt cable lineup, dropping the price of the existing 2-meter cable from $49 to $39 and adding a new 0.5-meter cable priced at $29.

Thunderbolt cables remain relatively expensive due to the electronics included inside the cables to manage the multiple protocols supported by the standard. The complexity and expense has both slowed deployment of Thunderbolt peripherals and limited support mostly to high-end devices capable of absorbing the high cost premium.

Thunderbolt cables have so far been limited to traditional copper cabling, but vendors are just beginning production on optical cables for the standard. The optical cables will allow for much longer cable lengths, but will not be able to provide power to peripherals as copper cables can.

Article Link: Apple Revamps Thunderbolt Cable Lineup with Lower Pricing, Shorter Cable Option
This has been available for about a week. Come on guys.
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Old Jan 9, 2013, 03:37 PM   #3
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Miscalculated?
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Old Jan 9, 2013, 03:39 PM   #4
ollyb
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Cool. I'll buy one of these to connect to my.... nothing.
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Old Jan 9, 2013, 03:39 PM   #5
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I'll stick with copper, thanks.
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Old Jan 9, 2013, 03:39 PM   #6
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The guy at Best Buy told me the gold-plated ones are at least 100x faster.
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Old Jan 9, 2013, 03:40 PM   #7
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Miscalculated?
These trolls are ingenious. Good or bad, everything can be spun to be bad.
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Old Jan 9, 2013, 03:42 PM   #8
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Don't the active ends of the cable just manage the cable itself? It's the controllers in the devices that handle the data 'protocols'.

AFAIK the ends of the cable enable the high speed and low latencies by adapting to the electrical characteristics of the copper. That's all. Just like the newly announced optical cables, all the ends do is manage their medium.
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Old Jan 9, 2013, 03:44 PM   #9
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Excellent, now the Belkin Thunderbolt box is only $299 + $29
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Old Jan 9, 2013, 03:45 PM   #10
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Shorter cable, same massive markup.
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Old Jan 9, 2013, 03:46 PM   #11
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Gee awesome. A $40 cable, still.
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Old Jan 9, 2013, 03:46 PM   #12
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So basically one is still $10 overpriced and the other is $20 overpriced?
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Old Jan 9, 2013, 03:47 PM   #13
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The guy at Best Buy told me the gold-plated ones are at least 100x faster.
Sounds like a bargain then!
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Old Jan 9, 2013, 03:48 PM   #14
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USB 3.0 put the pressure on TB. Good! When there are choices, the consumer wins!
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Old Jan 9, 2013, 03:48 PM   #15
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Wonderful news!! Now when I finally buy a Thunderbolt device the cost of the cable won't be as much. Good to have the option of length too, especially with these docks coming out.
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Old Jan 9, 2013, 03:51 PM   #16
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I just bought one last week for $49 for use on the road and it was worth it. Hopefully we'll see some more accessories now that the cables are getting cheaper.
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Old Jan 9, 2013, 03:53 PM   #17
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The guy at Best Buy told me the gold-plated ones are at least 100x faster.
It's gold-plated optical cables at 50 (honest) I find most hilarious...
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Old Jan 9, 2013, 03:53 PM   #18
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Doa

Thunderbolt seemed cool but is obviously DOA. Can't wait for the new faster USB 3 on my next mac.
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Old Jan 9, 2013, 03:56 PM   #19
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miscalculated?
lol!
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Old Jan 9, 2013, 04:00 PM   #20
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Judging by this... How much will the 10 metre one cost?
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Old Jan 9, 2013, 04:01 PM   #21
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$9.99 would be fair.
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Old Jan 9, 2013, 04:03 PM   #22
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This has been available for about a week. Come on guys.
If you've known about it for a week, it would have been helpful if you'd told us about it at any point.
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Old Jan 9, 2013, 04:08 PM   #23
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I wonder if I can write a letter to Apple that since I'm not using thunderbolt or plan to use it if I could get a refund for the unused portion sold to me on my MBP. Hmm
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Old Jan 9, 2013, 04:09 PM   #24
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Just what I need, an even SHORTER cable.

Where is the option of a longer one?
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Old Jan 9, 2013, 04:10 PM   #25
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Chill out peasants. It's only 50 bucks. If it offends you that much go buy something else.
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