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Old Feb 18, 2013, 12:05 PM   #1
minuteman
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How does Apple announce new products?

When apple announces a completely new product, how do they disseminate the announcement?

Do they send a press-release first that tells everybody what the new product is before the actual in-person unveiling event/conference?

Or IS the in-person unveiling event/conference the first announcement about the product?
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Old Feb 18, 2013, 12:06 PM   #2
maflynn
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They usually have media events to showcase the new/updated product.
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Old Feb 18, 2013, 12:09 PM   #3
minuteman
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Originally Posted by maflynn View Post
They usually have media events to showcase the new/updated product.
do they announce when the media events occur in advance?
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Old Feb 18, 2013, 12:10 PM   #4
aristobrat
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Originally Posted by minuteman View Post
do they announce when the media events occur in advance?
Yes, usually a week before. You'll know when that happens because virtually ever gadget site/blog in the world will have news of the announcement on their front page.
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Old Feb 18, 2013, 12:10 PM   #5
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do they announce when the media events occur in advance?
They usually send out invitations to various media outlets but they don't really specify what its - at least explicitly say what it will be. They typically send out invitations like a week maybe two in advance of the event
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Old Feb 18, 2013, 03:08 PM   #6
Jessica Lares
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Quote:
Originally Posted by minuteman View Post
When apple announces a completely new product, how do they disseminate the announcement?

Do they send a press-release first that tells everybody what the new product is before the actual in-person unveiling event/conference?

Or IS the in-person unveiling event/conference the first announcement about the product?
They send invites, here are some examples I found:

http://iphone.pandaapp.com/news/0229...33732522.shtml
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