Apple is asking its supply chain to increase production of gold iPhone 5s models by one-third amid strong launch-day demand, reports The Wall Street Journal.
Apple Inc. has asked its suppliers to increase production of the gold-colored iPhone 5S by an additional one-third after seeing strong demand, people familiar with the situation said. It isn't clear whether there are currently supply constraints manufacturing the new iPhone.
An Apple spokeswoman declined to comment.
In-store supplies of gold models have also been limited, with some carrier partners and third-party retailers having no supply of gold models. Even Apple's own stores are in many cases reportedly very short on gold models.
Article Link: Apple Boosting Gold iPhone 5s Production Amid Strong Demand