Agreed. But that is not on the record confirmed fact. And what is the difference between an off the record piece of information and a wild rumour? At times very hard to tell. And off the record obviously means the company is not ready to say this officially yet.
Hence I wait for the official statement.
No a wild rumor is when hearsay is reported without at least double sourcing. A journalistic report is different because it is verified with at least two sources and then is vetted by an editor. True, it's still not fact, but it is typically reliable information which rumors are not. And that is the difference between a media organziation with journalistic principles and one that is just printing anything anyone says.
There are rumor rags, like the grocery store tabloids, which most people read for humor because it's all single or no source stories. They have zero creditability. Then their are publications and media outlets like the WSJ in which readers put a lot of faith in what is reported, and even base investment purchase and sales on.
If WSJ starts publishing investment news that is later proven false it loses its cred and subscriber base. Keep in mind the WSJ is one of the few newspapers that makes a profit on both print and digital subscriptions. It's reliability is its most valuable asset.