(to be clear: I don't consider either action a big deal. Just another amusing example of media controlling narratives.)
It is and it isn't.
First off, its a big deal because we're dealing with a young man, who has made some very bad life choices and instead of sweeping them under the rug, they should have been more upfront. Perhaps if he was faced with consequences earlier in his career (as a Browns or at the collegiate level), he may have made some different life choices.
Secondly, its making a mockery of the concussion protocol and I think the NFL in of itself is probably pissed over this.
On the other hand, we're not talking about cheating in the game, or betting, or taking HGH, so its not huge on that scale of infractions.