However, Apple has thrived against cheaper competing hard drive based players - it is expanding from juke-box type players into the smaller, more portable players - the healthclub, mountain biking, snowboard crowd.
Do other sports have as much problem with using the iPod as runners do? I've never even bothered to try and use it when training, just from the number of people who have said you just can't job with it (since it's a hard drive)...
Just wondering.