Some European views on the iPhone
I'm a longtime mobile phone user (mid-1990s) and also an early adopter in terms of new technology. I am also a Switcher, soon to break free from the shackles of the PC world when I buy my first Mac. I offer this as a perspective from the European end of the world.
In my humble opinion, Apple made a mistake to lock the iPhone in terms of software and of networks it runs on. This monopolisation will in the long run be detrimental to Apple. I read recently on Wired.com (
http://www.wired.com/politics/security/commentary/securitymatters/2008/02/securitymatters_0207) that an analyst claims there are over a million unlocked iPhones, costing Apple between $300 million and $400 million in revenue. This was described on Bloomberg.com as an astounding number. Im not surprised at all; of course this is going to happen when the availability is restricted. Same thing happened with DVD region coding. Where I live in Europe I have several friends who - using the strong Euro - went to the US and bought iPhones which were subsequently "unlocked" to be used in European mobile nets. Apple has brought this loss upon itself.
The software limitations will hopefully soon be resolved with the SDK. However, imagine how much momentum Apple has lost by virtue of this shortsightedness. I currently use the Nokia E51, a beautiful phone though of course not without flaws. Apart from its hardware features (more of that below), its strongest point is the open Symbian/Series 60 operating system. My phone would simply not be the same if I could not personalise it just like I want it to be.
Here I see a contradiction in Apple's approach. Personality and individuality are heralded by Apple as the most important aspects of both its users and its products. It's that "strike a pose" thing, that Madonna sang of, be yourself etc. You're not the PC (read: Microsoft), you are Unique and special and destined to create beautiful things with iMovie etc. But Apple will not let us be such when it comes to the iPhone. And "us" should not only be read to mean "us overseas" but also "us in the US". Apple is actively restricting - using the same tactics that were once applied behind the Iron Curtain (forgive the polemics) - individual freedom. And what is perhaps the most surprising is that most iPhone and Apple users are ok with this. Sure there has been some rebellion but the massive outcry seems not to have happened. That it happens in the Land of the Free is equally surprising.
Those two limitations are serious for the users. But more importantly, they are serious in that they risk impeding Apple's market dominance on the worldwide market for smartphones. And this is most important. As other phone manufacturers catch up in terms of ingenuity (read: copy Apple's ideas like Sony has just done with the Xperia), Apple will wish that it had moved faster. And that would require providing a platform which its huge and fiercly loyal user base could have improved even further. Just because we still havent found that extraterrestrial life the SETI project is looking for doesnt mean were not further ahead today as a result of all the connected computers using the SETI @home screensaver than we would have been without them. Quite likely we are. Its hive thinking, networking. And best of all, these benefits would to a large extent have been of no cost at all to Apple.
Its popular to talk of feature wish lists for future developments of popular products. Clearly the biggest drawback of the iPhone is lack of 3G with the HSDPA (3,5G) variety. EDGE is so 20th century. As I mentioned I use the Nokia E51 which has this feature and it is a true blessing. Downloads are fast. To watch, download and save a 5-minute YouTube clips using the freeware emTube takes a minute or so. Internet access, especially in cities in Europe without solid coverage of wifi hotspots (which are most cities, actually, as such coverage tends to exist mainly in the very large cities), is universally available. Such access will change the behaviour of users and make the internet truly portable. Of course, this does not mean that the iPhone should not have wifi. It must have wifi, and it should also be open such that software like Fring will work and allow users to ring for free from all over the world. When I go to Japan on Friday I plan to use Fring to call my girlfriend in Europe over the Skype network. Roaming 3G/3,5G from Japan would just not make sense in view of the fossilised approach to international calling taken by mobile operators.
The iPhone excels at music and video and that need not be much improved, except to enable playing of also other multimedia filetypes, say WMA (the horror, the horror!), DivX etc. Then again this can be addressed by the developer community once the platform is open. What does need to be addressed are the business functions. Apple seems to be oblivious of the trend which has taken place the last several years in terms of merging business and pleasure in handsets. In 2004 I bought the Nokia 6230. It had an MMC card of 512MB which I used as music player. It worked like a charm, though the interface of the player itself was not ideal. At this time, Sony Ericsson was only beginning to contemplate the Walkman phones and the portability of music in a handset. But the 6230, which was a business phone, did it well to the envy of my friends. The E51 is a superb business phone with unlimited calendar, contact and call management features. The iPhone needs this. Plus it needs the copy and paste function incorporated in the Series 60 Nokia phones. Perhaps Apple could include this by extending the functionality of the multi-touch interface. That would be cool and innovative. A PDF reader is of course a must, as is Quick Office for Word, Excel and Powerpoint files. And if must be possible to edit them, a function which the E51 sadly lacks.
Battery life is fundamental to successful mobile platforms as cable requirements should be kept at a minimum. The battery much sustain extended and varied use of the phones functions. The E51 is ok but not good and I typically have to charge it every or every other day. The iPhone should incorporate a battery (which is easily replaceable of course, just as other mobile phones batteries are) which supports at least 3-5 days. This may seem like wishful thinking (it is) or as something which current technology doesnt allow. But I beg to differ. The iPhones size comes in handy here (and in the last comment I will make, see below). In view of the amount of technology that Nokia has managed to cram into the E51, which is almost two centimetres less wide than the iPhone, it should be possible to fit a competent battery in the iPhone.
Lastly, screen size. Here Apple has done everything right with the iPhone, though it appears not to have noticed it. The future is, as Microsoft recently put it, surfaces. Keyboards and buttons are outdated, at least on mobile devices. Of course, it doesnt make sense to let buttons and screen compete for space within a limited surface. This is the true innovation of the iPhone and it is, as the HTC Touch shows, being copied by other manufacturers. Apple has a magnificent lead here and should use it fully. With a full screen, in the proper meaning of the word, the iPhone will allow full web browsing (just as on a desktop), great video/image watching capabilities, and superb use of the business functions.
Apple has created a good platform with the iPhone in fact, great in several respects. But it seems Apple is not clear on where to take it. Lets hope that Apple realises this soon before the iPhone becomes just another phone out there with some cool functions and a snazzy interface, rather than the market dominator it appears destined to become.