Yes. And note that Apple has already done that with iPads. Last year when the Air 2 was released they didn't even say when it would be available in store. I just ordered it online.
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Angela Ahrendts: 'The Days of Waiting in Line' at Apple Stores Are Over
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Yes. And note that Apple has already done that with iPads. Last year when the Air 2 was released they didn't even say when it would be available in store. I just ordered it online.
I think what's interesting about this whole Apple Watch roll-out is the extent that Apple has gone to NOT sell it like the other products. They really are going to extremes to sell this product in a more personal and one-to-one manner. As opposed to other smart watch people to have 1 or 2 options and sell it like any other tech item.
It will be interesting to see how this really pans out. I have a feeling this different sales approach is really going to make the Apple Watch a huge success.
It will be interesting to see how this really pans out. I have a feeling this different sales approach is really going to make the Apple Watch a huge success.
All that cash & so little originality?
I see the latest ludicrously $rewarded head of retail has mastered the vacuous language of Apple so often heard at the product launches. The unfortunate trend of style over substance continues unabated. It gets increasingly hard to tell if Apple are masters of self-parody or simply seeing how far they can push the ludicrous rhetoric before any public mocking becomes damaging. That said - keep up the good work - the stock price is still rising!
I see the latest ludicrously $rewarded head of retail has mastered the vacuous language of Apple so often heard at the product launches. The unfortunate trend of style over substance continues unabated. It gets increasingly hard to tell if Apple are masters of self-parody or simply seeing how far they can push the ludicrous rhetoric before any public mocking becomes damaging. That said - keep up the good work - the stock price is still rising!
Is this really that much different that what they're already doing? The last time I saw a line at the Apple store there were two lines, one was a first come first serve line the other was a preorder line. Both were long, but the pre-orders/reservations were guaranteed to get one. Sounds like this simply means the first come first serve line is gone and the pre-order line will just be longer.
....scalpers are bad because they overbuy. Apple dislikes returns...a lot. Let's say you buy iPhone 7s.....at $8,388. Seems like a lot for Apple, but let's say you can't sell them. When you return it to Apple...Apple takes the lost
Be careful spewing the truth around this thread, you might be labeled a racist bigot.
But yes, I'm sure that contributed since it was NOT a good experience for people and Apple wants the consumer experience in stores to be be better apparently.
Angela: Ever hear of social proof?
The social proof is what makes the lines so great - people walking around a mall say "what's going on at the Apple Store?" It's free advertising. That's what makes launches so great. Angela sounds like a bozo hire if she can't understand how the lines contribute to excitement around a product. jeez.
The social proof is what makes the lines so great - people walking around a mall say "what's going on at the Apple Store?" It's free advertising. That's what makes launches so great. Angela sounds like a bozo hire if she can't understand how the lines contribute to excitement around a product. jeez.
Then that is what she is talking about (hopefully) I really wouldn't see Apple turning anyone away telling them to order online.
Now, ordering online as scheduling for pick up is a better way to go about making sure that you get what you wanted.
Macbook with not be available for purchase on Friday in Apple Stores
Just conformed with a Manager at a large Apple Store that the new Macbook will fall under these guidelines as well. There will be one of each color to view on Friday but they will NOT be in stock. They can help you purchase online......It seems like this is the new standard with Apple Stores...No stock till product ships from website with no delays.....Kills some of the magic
Just conformed with a Manager at a large Apple Store that the new Macbook will fall under these guidelines as well. There will be one of each color to view on Friday but they will NOT be in stock. They can help you purchase online......It seems like this is the new standard with Apple Stores...No stock till product ships from website with no delays.....Kills some of the magic
I agree with you re: Cook and I'm a bit surprised Apple is pushing him as company spokesperson as much as they are. Jony Ive doesn't go on stage because he knows he would be terrible on stage. So he does product narration via video which is something his voice is suited for. But Apple definitely needs someone to work on PR, messaging and advertising. I think that needs to be moved out from under Schiller. I don't think it's his strong suite.
Be careful spewing the truth around this thread, you might be labeled a racist bigot.
But yes, I'm sure that contributed since it was NOT a good experience for people and Apple wants the consumer experience in stores to be be better apparently.
you can only be labeled a racist or bigot when you say racist or bigoted comments.
That being said, I am sure there where more than 'non English speaking' scalpers looking to make a few buck by selling iPhone on the black market or IDK ebay.
You're the only one who seems to get it around here. Not only this, is a multifaceted benefit for Apple. The amount of returns go down when someone is REALLY sure they want something. Apple's trying to have customer's make statements about themselves.
Besides iPhone when do people stand in line for Apple products these days? Did anybody ever stand in line for new Macs?
Definitely agree with you there. It's as if Apple is working backwards... because if I decided that I wanted an Apple Watch on launch day I'll surely have to preorder it at midnight on the 10th because hesitating to see if i would like it by going to the Apple Store to try it on will result it going on backorder.
I would prefer Apple to allow customers go through the "try on" process and then get first-go at ordering the Apple Watch. Because it could help in deciding what the individual wants. But then I wonder how long the process is with manufacturing Apple Watches... compared to the iPhone & iPad. Could it be less time consuming pushing out orders for Apple Watches?
The whole idea behind buying in a store vs buying online is that you don't have to wait.
You go to the store, find the product, buy it and take it home right away.
Online shopping is great, but buying a wearable item such as a watch, shoes and some clothing, requires going to the store and try it on. And while you are there, take it home.
You go to the store, find the product, buy it and take it home right away.
Online shopping is great, but buying a wearable item such as a watch, shoes and some clothing, requires going to the store and try it on. And while you are there, take it home.
Phil? I don't think he would be right for that. Craig, however, has the gift of talking and engaging the audience which is very important. It should be this guy.
Be careful spewing the truth around this thread, you might be labeled a racist bigot.
But yes, I'm sure that contributed since it was NOT a good experience for people and Apple wants the consumer experience in stores to be be better apparently.
That was in the US, so I'm a relatively impartial observer as regards that.
Now if I were to mention the reservation queue on launch day for a local Apple Store in the UK...
I hope this is the case. I really think she is absolutely clueless in tech retail.
This killed The Gateway retail stores. No one wanted to go into a store and then after they decided to buy, be told to order online and wait for their shipment to arrive.
Not only that, but there's a visceral, primordial reassurance in seeing a huge crowd of other people validating your decision to buy at Apple. It's a safety-in-numbers sort-of thing.
You can't see a crowd online.
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I know. This new model is like the worst of both worlds!
You still go to the retail store to buy the product right then and there. You just have to make a reservation in advance. For example, reserve an Apple Watch on April 10th, then pick it up in store on April 24th.
Your only other options would be showing up on the 24th and being told either:
1) "We don't have any in stock. Please come back later."
2) "We have a line of 500 people over there who have been waiting a few days. Please join the queue at the end, so that eight hours from now we can likely tell you we don't have any in stock and to come back later."
Picking up a keyboard, Airport Extreme, or iPad Air 2? Sure, you'll get it right away, just like before. No lines for those these days.