What happens if Tim Cook is fired in 2 years? Or if he ends up getting demoted?
Does he still get the shares?...
The article covers this when it quotes the statement from Apple's board (I can understand why you ask, though. They use corporate-speak, which is not at all clear if you aren't used to it as I unfortunately am):
Translation: he gets 1/2 million shares if he's still working for Apple in five years and the remaining 1/2 million shares if he's still working for Apple in 10 years.Fifty percent of the restricted stock units are scheduled to vest on each of August 24, 2016 and August 24, 2021, subject to Mr. Cook's continued employment with Apple through each such date.
... Because I doubt many CEOs would sign a deal where they would lose these if the board kicks them out or demotes them.
And will the new CEO also get the same kind of bonus? And so on?
If the iPhone 6, the iPhone 7, and the iPhone 8 all are underwhelming, will the board still keep Cook as CEO?
This isn't his only form of compensation. They are basically letting him know what his bonus for good performance will be ahead of time. If he doesn't do well as CEO he'll be fired before he can collect the bonus.