I guess it's a good way for them to take their minds off of crushing college debt.
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Apple CEO Tim Cook on Augmented Reality: 'We Continue to Invest a Lot in This'
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He purposely Mis-pronounced 'Pokemon's' to hide the fact he really plays this game and wants no one to know how much he loves searching for Pikachu.
That must be a pretty mountainous area
Lol. Edited. Thanks a lot Siri!!!
I think it's so far down on his spreadsheet in sales numbers, that he does not even realise it's still an apple product .
I'm hoping someone applies augmented reality to photos or videos. I'd love to be able to point my phone at something and superimpose photos that were taken from roughly that place onto what I can see.
As an example you could visit an empty sports stadium and see what it was like on the day of a major event. Or revisit somewhere you have been before and see photos of yourselves sitting there. Or superimpose really old historic photos onto current scenes. It could even be used to help create some clever memes!
It would require orientation information to be added to photos, and the app may need to guide you to the right viewing position. If the photo seems slightly out then the app could provide some way to manually adjust it to give a better match with the current view. The user could drag or slightly stretch the image, to allow for viewing from slightly different positions.
Maybe it's just me but that sort of use of augmented reality really appeals!
As an example you could visit an empty sports stadium and see what it was like on the day of a major event. Or revisit somewhere you have been before and see photos of yourselves sitting there. Or superimpose really old historic photos onto current scenes. It could even be used to help create some clever memes!
It would require orientation information to be added to photos, and the app may need to guide you to the right viewing position. If the photo seems slightly out then the app could provide some way to manually adjust it to give a better match with the current view. The user could drag or slightly stretch the image, to allow for viewing from slightly different positions.
Maybe it's just me but that sort of use of augmented reality really appeals!
Would be nice but at this point is just hype. From what has been public demos, Google is far ahead of Apple in this area. First project Tango phone with enough sensors for "real" augmented reality is out this year, I have seen live demo and it works; Apple has shown nothing just vague claims of "secret research".
This is getting as worse as "is Safari snappier". Seriously. Give it a break.
Nintendo also blew their chance with augmented reality games which is surprising considering how innovative they can be. If they weren't so stubborn protecting their hardware business and just made mobile games on smartphone five years ago, life for them would be a little more Princess Peach-y. Now they have to sit and watch while Niantic gets most of the credit.
Guess will have to wait for that Nintendo NX until we start seeing real Nintendo games on our smartphones.
Okay, so if this augmented reality games becomes trendy, can we finally get a mobile version of Reality Fighters with the exception that it doesn't suck like it did on the Vita? I want to take pictures of people I despise and smash their face.
I guess that as a result of their investment in augmented reality their rotten mac line looks fresh to them.
Are investors this flippant and insecure about what Apple is? DO they understand technology at all?
If it wasn't for the vision of Apple and it's software/hardware platform approach this game wound't have been as successful. Apple pretty much created this iteration of how things are done.
If it wasn't for the vision of Apple and it's software/hardware platform approach this game wound't have been as successful. Apple pretty much created this iteration of how things are done.
Their earning conference call has been AR of Tim projection
Except that Apple did acquire Metaio https://techcrunch.com/2015/05/28/apple-metaio/ so they did invest, and they probably plan to do something with that investment. Not really total PR BS, at least in this case.
Utter PR ********. I can tell, because I work in PR.
That whole Statement says nothing concrete apart from the fact that they like to have developers raking in cash for them with AR-Apps and that they provide basic support to developers.
"invest a lot" can mean anything from a few billion dollars in cash to a few coffee break discussions at top management level.
That whole Statement says nothing concrete apart from the fact that they like to have developers raking in cash for them with AR-Apps and that they provide basic support to developers.
"invest a lot" can mean anything from a few billion dollars in cash to a few coffee break discussions at top management level.
Come on...... Maybe the CEO of a company that is looking to make $3 billion dollars !!!!! From an app.....might take notice??
It's not who it's aimed at, Tim is not expected to play the game, but $3 billion looks mighty Impressive .....for doing nothing !!! So yeah he should take interest.
You are nothing from the game and yet know the basics. Imagine if it was netting you millions
I get just as much pleasure playing Pokémon Go with my camera off. Am I doing it wrong? Did I miss some clever AR? Am I bad Pokèperson?
I've honestly never once heard an American pronounce "Pokemon" properly. So, I'll give Tim a pass.
Never once? There are kids who grew up watching the TV show after school everyday - pretty sure virtually all of them know how to pronounce it.
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The camera part got old almost immediately for me too.
Busy doing what? Choosing colors for watch bands? Flying to India to try and sell them used bands?
Number one source of revenue: iPhone. Number one iOS app
okemon Go. It is his job to know these things.
'giving the App Store credit for empowering developers to "press a button" and "offer a product around the world.'
Geez, I wish it was that easy...
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Geez, I wish it was that easy...
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Hard to obtain a solid career with a master in Mayan Art History....
I often call them Pokémen, on purpose. I know it's wrong, but I don't care. It amuses me.Give him a break, they've only been around 20 years, maybe he never watched kids tv or walked into any child orientated shop anywhere.
Yeah, sorry the CEO of one of the most valuable companies in the world is not up to date with children´s and lonely grown-up´s games.