For the normal consumer who knows little to nothing about health.
Saying you can record/show and offer details based upon heart rate is probably the easiest, and simplest thing for a general consumer to understand.
Or be "sold on" as a feature. Everything else it probably too vague and would need too much explanation. Just saying monitoring your heart rate is a basic, simple thing to understand.
Irrespective of what use it actually is, other than telling you, you are still alive!
True. If you're heart rate is 64 as compared to 104, means very little. It's the context along with the multitude of variables. No doctor would ever state what is a good rate from a poor one. Single digit metrics tell very little. Unless your heart rate is zero!
I will buy an Apple Watch as I want Google Maps and Strava on the wrist rather than in the pocket. Heart rate I will turn off.