I do think this was planned obsolence... The iPad 3 wasn't ready for prime time, they real eased it ahead of time just to keep up with their yearly cycle, so they released the iPad 3 with shorter battery life, screen issues and heating issues, old connector, heavier, bigger and provided the same performance of an iPad 2 but with a retina display. Apple knew the product wasn't ready but they had to release something, they couldn't wait until the fall. So they changed the name, they called it the New iPad!, not iPad 3, not iPad 2S, they called it the new iPad because they knew they would release another one some months later and imagine the perception if they had released the iPad 3 and some months later the iPad 4! That couldn't happen so they changed the name to the new iPad to reduce the impact. They announced the iPad 4 along with the iPad Mini and most of the people didn't even realized a new iPad was out.
I don't remember if it was Fox News or another outlet, they were talking about how the apps would work on the iPad mini, so the apple
Guy says to them that all iPad 4 apps and below will work exactly the same on the iPad mini, and the news outlet didn't know there was an iPad 4, they actually reported that it may be a new iPad apple was workin on. So, yeah, I think this lawsuit is right, and the fact that stores sold the iPad 3 even after the 4 was out at the exact same price just proves the point. Customer had no idea they were purchasing an old model, and how could you know when the product looks the same, the name is the same and the price is the same.