Has anyone considered that the entire iTunes team was out for the holiday? Wasn't it 12/20 - 12/29 for the annual iTunes Connect shutdown?
Releasing this movie during that window meant getting some bodies to break their usual holiday schedules and create an exception for Sony, which might not have been as instant as it normally would/could have been...
Yes - clearly all of Apple is shut down, no one is working, and all of the executives are ignoring emails. Some of the comments in this thread are hilarious.
The decision of whether to host the movie or not, I can pretty much guarantee you, had nothing to do with holiday schedules.