Apple Shares Two New 'Shot on iPhone' Videos Featuring Wildlife

[MacRumors]

Apple today shared two new "Shot on iPhone" ad spots on its YouTube channel, highlighting the video capturing capabilities of the iPhone 6s and the iPhone 6s Plus. Both spots are 16 seconds in length and are accompanied by music, much like previous Shot on iPhone videos.

In the first video, shot by Tim W., a close-up of an ant is shown crawling across sand while it carries a seed pod.

The second video by Linda H., also wildlife-themed, features an adorable chipmunk filmed in slow motion stuffing a shelled peanut into its mouth.

In late June, Apple revamped its "Shot on iPhone" campaign to feature bright colors, updating all of its advertising imagery and billboards with new color-focused photos. It appears the video campaign will feature more varied video sequences as neither of today's two videos fits in with the revamped campaign.

Apple has been running its "Shot on iPhone" advertisements since early 2015 following the launch of the iPhone 6 and 6 Plus. It is likely to continue for some time as the upcoming iPhone 7 Plus is rumored to feature a much-improved dual-lens camera while the iPhone 7 will include a larger sensor.

Article Link: Apple Shares Two New 'Shot on iPhone' Videos Featuring Wildlife

 

[ChrisCW11]

Congrats Apple, you are now a camera company.

 

[Tom-Helge]

I mean, wow. Find me another mid / high end smartphone that can't film tings in 'close up views' or even film animals?

 

[keysofanxiety]

I really love these ads.

 

[miknos]

Remember seeing some car ad "shot on iPhone" but they were using a bunch of accessories, including big lenses (iPhone add ons). Hope Apple is not using that as an example.

 

[feolaney]

If only the iPhone shipped with a professional photographer as well cause heaven knows my videos don't turn out like this.

 

[MH01]

I like those two, wish they were longer .
[doublepost=1468869972][/doublepost]

If only the iPhone shipped with a professional photographer as well cause heaven knows my videos don't turn out like this.

You need a professional post production team

 

[44267547]

What's great about these 'Shot On iPhone' video's is Apple is not displaying the hardware or even showing the iPhone at all in these video's, it's strictly showing the audience the performance of the camera.

 

[2457282]

It would be nice if Apple published what hardware addons and post production apps were used in the making of these videos. Might help me do videos with quality above my current HORRID level.

 

[Alphazoid]

the squirrel video has 'naughty' memes written all over it.

 

[Thunderhawks]

Congrats Apple, you are now a camera company.

You for got to ask whether these were shot with the unsightly lens bulge.

Why be so negative?

Only a few years ago people had to take an extra camera- much larger in size - along to get that quality of video or picture.

All smartphone capabilities (driven initially in big part by Apple) are amazing these days, however the what have you done for me lately crowd doesn't seem to appreciate anything EVER!

 

[now i see it]

Yeah, that ant clip is a little misleading for a newb. There's no way that the iPhone can focus that close without a close up attachment lens.

But still cool

 

[BornAgainMac]

Anyone remember the first iPhone camera? It was much better than most phone cameras of that day. I am glad Apple wants to continue to improve the iPhone camera with each update. Sometimes products (both software and hardware) sold by Apple get completely ignored for years.

 

[jimi78]

Yeah, that ant clip is a little misleading for a newb. There's no way that the iPhone can focus that close without a close up attachment lens.

But still cool

You'd be surprised. The macro is pretty good. I would say more so that the director had a steady cam rig holding his iphone if anything. I dont' think that is impossible w/ the current macro on the new iphone 6s.

 

[NightFox]

Here's my prediction of the next "Shot on iPhone" campaign format

 

[Thunderhawks]

You'd be surprised. The macro is pretty good. I would say more so that the director had a steady cam rig holding his iphone if anything. I dont' think that is impossible w/ the current macro on the new iphone 6s.

Maybe they used Camera+, an app that gives 10x magnification.

 

[Johnny907]

I really love these ads.

I really hate them, because they are misleading. It's like people who buy 1300 dollar DSLR's and then get pissed because their photos don't look anything like the examples on the box or website.
[doublepost=1468876655][/doublepost]

Anyone remember the first iPhone camera? It was much better than most phone cameras of that day. I am glad Apple wants to continue to improve the iPhone camera with each update. Sometimes products (both software and hardware) sold by Apple get completely ignored for years.

If anything, iPhone cameras have been lagging over the last few iterations while competition has solidly lapped it. This rumored dual-camera feature is the first truly innovative thing they've brought to the table in awhile, and even with that they've already been beaten to the punch by Hauwei.

 

[bpcookson]

A shelled peanut... wouldn't that mean the shell had already been removed?

 

[Benjamin Frost]

The problem is, we don't which iPhone these were shot on.

It's a shame that the iPhone doesn't offer a consistent camera performance across the line.

 

[maikerukun]

I absolutely adore these two new ones. I love all of them, but these might be my fav so far! <3

 

[Benjamin Frost]

I absolutely adore these two new ones. I love all of them, but these might be my fav so far! <3

You sound easy to please, as I know of no other who has expressed love for all of Apple's ads. Some, yes, but all? No.

 

[lavvo]

You'd be surprised. The macro is pretty good. I would say more so that the director had a steady cam rig holding his iphone if anything. I dont' think that is impossible w/ the current macro on the new iphone 6s.

I agree with this. I have a friend who showed me a HD Video one of his pro photographers shot for their ski trip. He told me it was shot with the iPhone. I did not believe him, the quality was just too good. I thought they had a film crew follow them around or something. I really thought he was bluffing until he showed me photos of the guy shooting the vids. He had a rig, iPhone attached to a gimbal etc...It really does make a massive difference. Also knowing the ability to manually tweak settings and what to tweak/when. Since then, I realized the iPhone camera is very capable.

 

[coolfactor]

It would be nice if Apple published what hardware addons and post production apps were used in the making of these videos. Might help me do videos with quality above my current HORRID level.

I [choose to] believe that these are not using anything other than the camera and Photos app. I think it would be dishonest of them to use anything that doesn't come with the iPhone.
[doublepost=1468887324][/doublepost]These videos remind me that the human race is not the dominant species on this planet. All Hail King Julien!

 

[AVEGA]

It would be nice if Apple published what hardware addons and post production apps were used in the making of these videos. Might help me do videos with quality above my current HORRID level.

Preach!

Whats the point of being shot on iphone if they likely used other hardware on top of it.

 

[dk001]

While nice, I don't see the point of them from an advertising perspective. Any flagship level phone and many of lower status can shoot decent video. It's the skill of the shooter / editor that separates the good from the bad.