I read someone say that the watch combines two of the rudest gestures, looking at your watch and looking at your phone. I have found this to be true -- especially in meetings. The haptics do create a nearly instinctive reflex to look at your watch, yet turning off the notifications defeats the purpose of having the thing. Any have thoughts on this.
This is one reason I think haptics are brilliant, and they would be even better if we had more control to specify distinctive haptics for things like messages from specific individuals.. If I get a minor haptic (like from a standard notification or text message) I will ignore it if I am in a situation where my focus should not be interrupted. If I get a flurry of repeated taps I may decide that I better check my wrist to see if it's an emergency. Or I may not. It depends on the context. I have told my wife and my staff to call me if there is an emergency. That will produce a very different type of haptic feedback on the watch.
As far as the gesture goes: I will wait until an appropriate time to steal a glance at my watch. Sometimes I can do this in a more subtle way than checking my iPhone, but if I am afraid someone may interpret my wrist-ward glance as boredom or impatience I will wait until there is a break in the meeting. Quite often I ignore a notification because I really am engaged in where I am or what I am doing and don't want to be interrupted. When I am ready to check my watch later those notifications will still be there and the red dot will remind me to check them.
Anyone can be polite or rude with or without a variety of tools. Looking at your watch in a meeting, or while having a serious conversation with someone, has long been considered to be inappropriate unless you have already made it clear that you need to watch the time because of an adjacent meeting. The era of text messaging and smartphones has given us new ways to imply that we are not fully present in a meeting (or even on a date). On the other hand it has become more socially acceptable in some offices to use a smartphone during a meeting because that is how some people take notes or review talking points these days. You have to consider the context as well as the people you are meeting with. If I am expecting an important notification, or I feel like someone is trying to urgently reach me, I will sometimes excuse myself for a moment and check my watch and/or iPhone outside of the meeting. If the focus is not on me, and it's a large group, I will check my watch in the meeting. I often use my iPad for notes in a meeting, so I can check that for new messages as well without glancing at the watch. Even in a casual situation I will apologize if I feel I need to check my watch mid-conversation. Quite often I will just ignore it, but if I'm expecting an important text from my wife I will let the person I am with know.
Not too many years ago we did not have the personal technology to be so easily interrupted. We were difficult to reach in meetings or in social engagements. There is something to be said for that. On the other hand it is now much easier for us to be found in the event of an emergency, but what exactly constitutes an emergency? Even when the issue is not time-sensitive, there is a growing expectation that we should respond to messages quickly. Here is where the watch may be making things a little worse: In the past you could always tell someone that you didn't get their text message because your phone was not on you at the time. I have had people say to me, "Didn't you get my text message from two hours ago? I thought you got all your messages right away on your Apple Watch."
So I think the new etiquette rules for personal technology should include something like: I will do my best to ignore notifications and texts from others during our conversation, and I hope that you will forgive me if I temporarily ignore texts from you when my focus needs to be elsewhere.
Sean