Having had an iPad for a few months now, I can say to me the future of AppleTV is clear... iOS. With the recent name change, it seems Apple is considering opening the OS up to other devices. And with the rumors of the $99 "screen-less iPhone" AppleTV replacement, it makes sense. Imagine the increased potential of an AppleTV with the new Hulu app, ABC app, Netflix app, etc. While Apple may be having issues licensing TV shows for subscription services on iTunes, it may not be an issue. Networks may follow the example set by Hulu Plus, releasing iOS apps with minimal monthly fees, allowing you to pick and choose your media providers rather than paying for all networks via cable TV. Up until now I've always wondered about the viability of iOS on the AppleTV, mainly due to the different input methods required. However, were AppleTV to gain App functionality, I think it is likely the apps would be limited. Of course there's no way you'd be able to play Super MonkeyBall or DoodleJump on your AppleTV, but the aforementioned video apps would work just fine with minor modifications. When compared to the current offerings of the AppleTV, I think an iOS-enabled device would bring much to the table, potentially leading the way in mainstream alternatives to cable TV. Just a hopeful rant, I suppose. Do with it what you will.