About time too. The EU should fine Ireland a multiple of taxes lost, in the same way European companies are subject to such fines in the US. It is time for this to end.
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To be honest it's not really Apple's fault. if you are a business and a country offers you a fantastic sweetheart deal what are you going to say ?
Taxes should rise for Apple and by a lot. The US tax authorities are rightly very unhappy with the use of tax avoidance techniques by Apple, in particular sheltering their international profits abroad and paying very little tax on them either via deal likes the one with Ireland
Companies are getting worse than this.
The new thing that companies are doing is inversion... whereby they completely flee the high tax countries that made them successful and move to a low tax country by purchasing a company there and merging with it.
Depending on your geopolitical views you can either view this as a triumph of globalization or you can view these people as traitors.
Corporate leaders love to decry the high taxes of countries like the US, Canada, the EU and Japan, all the while ignoring that those high taxes are paying for the infrastructure that allowed them to hire educated workers and prosper in the first place.