Re: Microsoft "Agile Business"
Originally posted by SwitchMonkey
Talk about a great ad campaign over the past 8 months -- The Microsoft "Agile Business" tv ads are really effective.
These ads tap into the entrepreneurial spirit of American business. This hopeful ring and business zeal is something Apple marketing seems to have lost. Hmm, Maybe because Apple has become a consumer brand like Gateway???
It would be nice for Apple to address their brand from a business perspective again. (Comarket with IBM??) It's a great platform to base a business upon. Though most people think that Apple platforms can't cut it. They are wrong of course.
When the G5 Powermacs ship later these year, I'm sure that we will see something new and cool from the Apple marketers.
"Apple-- the entrepreneurial choice." (TM)
Okay, I'm just copy/pasting a post of mine from earlier today in a different thread but about the subject you are addressing, Apple and the business sector:
Have you been to an Apple Store lately?
Strange the way the Pro section of the stores all have "Business' Run Better On A Mac" screensavers. The big pictorial signage also focuses on the same subject. Not to mention the readily available printed business materials, and all the new business leasing/finance options that weren't available just a few months ago.
Did I mention that there are on-site Business Specialists [yes, that's their title] who have their business cards attached to informative business flyers as well?
Also, why are there recurring presentations in the theatre areas of those stores that are dedicated to business applications like QuickBooks, MYOB, etc. Call me crazy, but I don't think that home users are the demographic who attend those presentations.
I know that Apple has only been able to implement xServe solutions in 100 of the Fortune 500 companies in less than a year, but does that give them any reason to shift some focus to the business sector?
For some reason, at this very moment, I can't get that C&C Music Factory song from the early 90's out of my head. It was called "Things That Make You Go Hmmm..."