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I know many here is hating on this "minimalistic design" wording in the ruling, but I feel that it's the whole reason the iPhone/iPad have been so dominating. Look, every tablet that was marketed before the iPad was complex, some had swiveling screens to convert from laptop to tablet, they all used styluses, most had tons of buttons, some had handles, etc.
I think what's more interesting about the "prior art" from Kubrick and even star trek is these movies/shows were intending to make futuristic devices that seemed desirable but were straight forward. Somehow, in the months leading up to the release of the iPad, every competitor stood around, some even openly admitted they were purposefully delaying production because everyone wanted to see what apple would bring to the table.
When apple released it, many if not most people in the tech-sphere bemoaned that it was too simple, just an oversized iPod touch with comically sized bezels. People said it would fail because it was too simple, and some joked that it wasn't actually really bigger than an iPhone cuz it was all bezel.
Now, a couple years later, everyone is trying to say that this simple design is obvious and that everyone had obviously thought of it before. Well, that may be true, we can't read minds in the past, but apple was the only one with the balls to release such a simple device, I think it's fair to say they deserve to reap the benefits of their bold move.
I know many here is hating on this "minimalistic design" wording in the ruling, but I feel that it's the whole reason the iPhone/iPad have been so dominating. Look, every tablet that was marketed before the iPad was complex, some had swiveling screens to convert from laptop to tablet, they all used styluses, most had tons of buttons, some had handles, etc.
I think what's more interesting about the "prior art" from Kubrick and even star trek is these movies/shows were intending to make futuristic devices that seemed desirable but were straight forward. Somehow, in the months leading up to the release of the iPad, every competitor stood around, some even openly admitted they were purposefully delaying production because everyone wanted to see what apple would bring to the table.
When apple released it, many if not most people in the tech-sphere bemoaned that it was too simple, just an oversized iPod touch with comically sized bezels. People said it would fail because it was too simple, and some joked that it wasn't actually really bigger than an iPhone cuz it was all bezel.
Now, a couple years later, everyone is trying to say that this simple design is obvious and that everyone had obviously thought of it before. Well, that may be true, we can't read minds in the past, but apple was the only one with the balls to release such a simple device, I think it's fair to say they deserve to reap the benefits of their bold move.
rules
