Is Apple a no-good advertising company? No.
Does Apple have a history of selling information to advertisers? No.
Did Apple just consolidate all their services into the worst privacy policy ever? No.
Sorry, Google is evil.. plain and simple.
This is entirely incorrect.
Apple does provide advertising for companies through iAds and it does provide that information to their partners in regards to advertising. How else would advertisers be able to verify that their ads are properly reaching 18-29 year olds or 30-45 year olds? Apple's word? Apple, just the same as Google, wants all your information and has access to thousands of your photos, emails, IMs and iMessages, etc.
Just as Google can piece together your identity through your searches and Facebook can do it from your likes/dislikes and what websites you visit, Apple can piece together your identity through your music, television, App Store and movie purchases.
And Apple has been caught before with logging consumers' location history.