Well then why not leave a bump for the headphone socket they seem intent on removing?
Apples new iphone7 looks like it will be exactly the same as the iphone 6s, which was exactly the same as the 6 (so much so it had to come up with 'its the same but completely different' marketing crapola), and the iphone 6 itself was playing catchup to the android midrange market of 2013 with its laughable 'retina' hd screen, its HUGE BEZELS, and advanced (for 2010) iOS software, which now has been well overtaken by android in my opinion (the OS, not the Apps).
Apple has superior apps due to being best on the market first, and still riding that wave.
While I love apples Macbook Pros (and waiting for them to eventually update the fecker as I cannot bring myself to buy 3 yr old processors for almost 3000 bucks), they seemed to have all but abandoned the computing sector to focus on the 'I upgrade my $500 phone every year' brigade.
I feel Apple has run out of ideas for their mobile range years ago.
The Iphone 4s was way ahead of the game back in 2010. Since then they ran out of ideas - No innovation since.
And as for the headphone socket removal - madness.
What next - we dont want the camera bump so we are taking away the camera??
Although the lack of the usual redesign for the iPhone 7 is upsetting to some people, it makes sense. Apple is saving it's radical redesign for the 10th anniversary iphone in 2017. That's just the way it is. The iPhone 7 May not be exciting, but it will still have some changes. I think less people are upgrading their iphones EVERY year now. I'm sure their iphone 6s and the upcoming iphone 7 will be fine until the radical redesign of the iPhone 8.