First, let me say the things that Google Now can do--very cool. Go into the individual settings to customize and you can really dial in it's usefulness.
That being said, I find I don't need/use most of it's functionality (stocks, news, nearby photo spots, travel and flights, for examples) on a regular basis. What I would like are many of the things I used to be able to do with Siri
eek
. I liked being able to send or read text messages and emails at the single push of a button. When I want a timer set for 5 minutes, I don't want an alarm set for the time 5 minutes from now. I like being able to dictate a reminder, not have an alarm set at a specific time to 'remind me'.
I realize these are only my needs but wouldn't it make a bit more sense to include more basic functionality likely to be used on a day to day basis by more folks and more obscure features (nearby photo spots? really?). Just my $0.02 on what I've noticed so far.