Is this a glimpse into the future of iOS marketshare? Let's hope not.
Here's some interesting real-world statistics from the browser logs for a recipe site I run that I found downright astounding. The audience is heavily skewed toward North America, but there is worldwide traffic.
Interesting fact #1: If you look at mobile devices only, iOS has just about twice the amount of traffic as Android.
So however many Android devices are being sold, people sure aren't using them to browse the sites I run. And it's not in any way a site that would be "iOS user oriented".
Interesting fact #2 (this is the impressive one): Windows currently has about 42% of all pageviews. iOS has about 26%. Android has about 13%. The MacOS has about 10%. Linux, other mobile platforms, and bots make up the remaining chunk.
So a full 1/4 of the traffic to a site that isn't in any way geared toward tech savvy or mobile users--it's long-form recipes, not a blog or news or tech site--is coming from iOS. And if you combine the mobile platforms, they now nearly equal Windows. Based on current trends, in a few months Android and iOS together will outweigh Windows for traffic.
Given that Windows mobile is negligible (less than 1% of traffic), I expect that kind of statistic is a big part of why Steve Balmer got canned.
Interesting fact #3: The #1 browser is Safari (since the logs don't distinguish between desktop and mobile versions). Chrome is #2.
I can remember a time not so long ago when IE made up 90%+ of pageviews to any site I ran.
Things have changed incredibly in the last couple of years, and the distinction between desktop and mobile in so many of these analyst reports simply fails to reflect the reality that, out in the real world if you're running a website, they're both just users, and the proportions are ever more in favor of people on iOS and to a lesser extent other mobile platforms.