1. Lowering the AirBook's price to make it more attractive as a small and/or go-everywhere companion. If you think about it... should the AirBook be that expensive to make, if (1) CPUs are not "custom" anymore, (2) prices for SSD have gone down (3) you produce the thing in larger quantities than previous subnotebooks, to warrant a premium price like now? Lowering its price, Apple might have some real "killer" on hand for the less enthusiast-minded customers out there. I am talking about the "
I don't couldn't give less about what fancy parts are in my computer or how much GHz this thing has, as long as it reliably works... I'm certainly not going to mess around (read: upgrade, remove battery, etc.) with it" crowd here. They type of people who don't know what System Profiler or macrumors.com even is. And, at least judging from my mother (
) and some others, these people are quite exactly the ones despising hideous wiring in the living room (like... ethernet cables, for instance). After all, where do many of the complaints about the AirBook originate from? From the more tech-savvy and performance-demanding people frequenting forums like this one. Last but not least: lowering the AirBook's price might also constitute a valid response to "threats" of EEE PC and the like...
2. Making the MacBook more attractive to casual gamers. After all, aren't there some young people who wouldn't mind playing some WoW (or what games are popular today?), aren't they?
Now, of course this is just some idea I was playing around with. But it doesn't look that implausible to me either.