Well, this isn't so bad.
Apple should allow these artists to sell whole albums online. I would buy an album online if they cut a deal on it... many are $9.99 for an album of 13 songs. Why complain?
Furthermore, I think there is a very good argument for the sale of albums versus single tracks. I'm all for selling single tracks... really I am. But I must consider the other side of this argument. If an artist was to only make an album for "chart-toppers", then everything would end up being the same (within the genre and target audience of course). If artists were to just release songs that they thought would sell, then we no longer have the concept of an album as we know it today. Well, maybe that's good and maybe that isn't. How many times have you listened to an album that you love, even though you'd only pick out maybe 4 of the 10 tracks individually? Probably a lot, because you enjoy the entire work.
I'm not necessarily defending the whole album sale, because I think it's used as a defense for generally poor quality albums these days. But there is another VALID side to the arguement-- you don't get the artists vision and complete "story" for each album. Some people will miss this, and some don't care-- but I think there needs to be a happy middleground. Personally, I think they should allow single song downloads, but give the customer a good deal on an album.
Quite frankly, the cheap-ass people who don't want to buy an album for $9.99 are a little scary. It's one thing if there is truly a single song you want and you have to dish out for the full $9.99... but that's not usually the case unless the artist is a one hit wonder.
Now how about compilation albums? These albums take all the "hits" from a band, or group of bands, and put them on one album. I could go and buy each song on each album seperate, or buy the compilation and save a load of cash. Case in point: "The Very Best of Sting and the Poilce". $9.99 for 18 tracks of (IMO) great music. These songs spanned probably 6 albums that I had the option of buying seperate. While these compilations are less likely for newer songs, they are common for newer songs by DJ's and for Hip-Hip. You see them on late night TV all the time. Are these CD's going to make it to the iTunes store? If so, we begin to make an arguement for the good-value album sale and the per-song $.99 charge.
I think that a couple of things have to happen on both sides of the coin:
1) More signal-to-noise from the record industry. I want less same-as-before crap and less one hit wonders. Musicians: you write music for a living. If you can do that sucessfully you should thank your lucky stars. I don't owe you anything. If you don't make something I want to buy you shouldn't expect legal requirements to get poor suckers to fork over cash anyway.
2) Apple should allow whole-album sales. Let the artists who want this to have it. They will either sink or swim on their own merit.
3) Album sales should always be $9.99
4) Compilation albums should be more popular in the iTMS. They are, statistically, very high sellers in stores because people want more bang for their buck. Again, less crap tracks.
5) Apple will have to figure out a way to make whole-album-only sales versus single-track sales fair to the body of artists who are in the store. How? I'll be damned if I know. Maybe it's a threshold based on volume of sales? If you have enough clout we'll allow you to sell an album? I dunno.
Ah well, that's my 99 cents.