Isn’t it interesting how this wasn’t an issue and became an issue over time? I think, like most things, companies in the EU figured that some thing that Apple did would be followed by some “open” competitor, possibly Android, and then all the companies would buy into that one. What they’ve found is that people on Android on the whole don’t want to deal in any kind of digital business. For whatever reason. Meanwhile, Apple has steadily been working on a smaller group of people that ARE comfortable with doing business digitally.
It was after alll these years where companies realized that no other vendor is catering to folks with money as much as Apple was, that they decided to change the makeup of the structure of the mobile business in the EU such that iPhones make up more of the phones AND the terms on the iPhone become more acceptable to those countries. It’s no mistake that, after they’ve been pinging on Apple, now they pass a rule which essentially means “fewer non-iPhone devices in the EU”. Yes, Apple’s business in the near term has been altered and they’re having to spend money they didn’t expect to spend to meet these regulations, but, in the end, the EU companies get what they want, a larger, more vibrant mobile economy made up of those that will do business digitally… and, Apple for their efforts are going to get a much larger share of the EU market.