oops, spoke too soon. To good to be true...
Just got a call from another Apple Genius that the "Quality Program" runs out after 3 years after date of purchase, which happens to be 19 Nov 2009. Go figure. They make the distinction between 'Apple care' and this 'Quality Program' - although the invoice clearly states I'm out of warranty anyhow, and the cost is listed as 0.
Made the promise to replace the screen gratis, now rescinds it.
However, since my LCD was replaced in 2011, I could technically claim it is still under 'Quality Program' is what I replied, since now it seems they replaced it with a faulty LCD.
Urgh.
Gave him an earful, some 'genius' manager will call me back.
Will keep you posted.
----
update: after a lot of back and forth, Apple has agreed to replace it for free. The manager also assured me the replacement screen would never have the same issue ever again, since apparently they are now replacing the LCD's with different ones. No idea how accurate that is however - I have serious doubts.
Glad things are going your way. Seems like it's more of case of finding the Apple person that knows that right answer! Just for the record, the Genius Bar guy I dealt with mentioned nothing of any expiration date.