Given how many people purchase Apple products, Apple has them priced just right. You don't sell stuff for less than its worth, and worth is determined by what people are willing to pay for it. That's not greed. Apple isn't a parasite sucking the life out of their consumers. Apple has formed a symbiotic relationship with the market by supplying easy to use, beautiful, quality devices that people want to use.
Many people are confusing Apple's iOS devices with their computers. Their iOS devices sell extremely well and are competivley priced...their computers, not so much. Apple computers have always been overpriced and underpowered compared to the competition and their sales are hardly a blip on the radar in comparison. The rMB is not priced just right, there are several offerings from Windows with better hardware for less money but thats usually the case for Macs. A 128GB SSD for $999 and this one for $1100 would have been priced just right. $1300 is too expensive.