I'll never understand why people subscribe to services instead of buying products. I suppose it's a matter of accepting whatever the neighbour does, because if people used their minds instead of looking at the neighbour, this youtube service would have got below a dozen subscribers, and the transition from products to services wouldn't have happened. It's sad, because the right to own things might have its days numbered, considering how easy has been to fool people.
I used to think like this, but I do not anymore. I am a happy subscriber to YouTube Premium, which includes YouTube Music and is a far better value than Spotify or Apple Music. And also a far better value than buying my own products.
I used to buy my own music. I had a collection of CDs, which I spent a fortune on. And it was never complete: the collection was always limited and I could only listen to music that was actually on those CDs. And then CDs got obsolete. I could rip all those CDs to MP3 format (which also got obsolete) to listen on an MP3 player, but it was a lot of work to do. I could put all my songs on all my devices, and I had to do it manually. And the collection would still be limited.
Services like Spotify, Apple Music, YouTube Music, Deezer, or anything similar, are great. They allow me to listen to any song in a huge library of some 50 million songs or more. I can find anything I want there, and I am not limited. I have a playlist of some 3,500 songs. If I were going to buy each of them separately, I would spend some $3,500 if I paid $1 for each. I pay some $5 a month for YouTube Premium (here in Brazil), and it allows me to listen to my playlist and to anything else I want. Buying the whole playlist would cost me more than 50 years of subscription to YouTube Premium, and I would not get any of the extras. Plus, YouTube Premium, as well as Spotify or Apple Music, is easy: it is on any device I sign on to. No need to sync or to manually copy anything. I have nearly all the music in the world that I can think of on any device and at any time. I do not own it, but then again I only pay some $5 a month for it.
TV streaming services are less worth it, but still more worth it than buying my own films. My movies on DVD require a DVD player, which is something I am no longer willing to have. I bought several movies on iTunes, but I can only watch them on my Apple TV or other Apple devices. Netflix or Disney+ or Apple TV+ allows me to watch content on any device and it is effortless. Even on my smartphone during a trip.
Sometimes I got the feeling that subscribing to a service does not make the music or the movies really mine. But that is also precisely the case when I buy a CD or a DVD. I only get a license to use the intellectual property and on limited terms. And CDs, DVDs, MP3s, they all got obsolete, and any collection I had became some sort of memorabilia. For me, what is important is to have access to the content and those streaming services are far better at that.
Even products that can be bought, despite being your own, are not forever (except perhaps for diamonds). A computer, for instance, has a lifespan. When you buy a Mac, Apple will support it for a given time. After that, Apple stops supporting it and you will probably have to replace it. The feeling of actually owning it is largely psychological, as you may think of it as a 5 or 10-year subscription that you pay upfront when you buy it. Companies need you to keep spending money on either purchases or subscriptions so they can keep their cash flow. They may prefer subscriptions as it may promote more customer loyalty.
I agree that not everything can turn into services. Some products are still worth having, especially durable ones or those which are not frequently renovated. Owning a house, a car, a computer, or a smartphone, may still be worth it in most cases. And there software companies that are trying to turn their software which is traditionally upgraded only yearly into a subscription service; this of course sounds like complete nonsense and an attempt to rip-off customers. People are indeed trying to turn everything on a service to have a constant flow of income (instead of one-offs). But the fact is that some consumer goods are better as a product and others as a service. In the end, what really matters is the cost/benefit ratio you get when using either a product or a service.