I don't recall YTTV starting out as a niche (skinny bundle.) I recall it starting out cheap. But it always had a fairly full cable package at least from what I remember. Yes they added some channels along the way and gradually got the local networks in most every area of the country. But I don't think it was ever a skinny bundle like Sling.
And Sling's price has increased dramatically as well. It used to be $20 maybe even $15 for one of their skinny packages. Now it's $35 to start.
The reality is the early prices were loss leaders to grow the services. And again, the price of cable channels is largely dictated by the big media companies who own the channels. The other reality is customers demanded additional channels. Turns out there was a reason for the cable package being what it is.
To say YouTube was always just like cable is incorrect. They are now, but that isn’t how it started. It was never as skinny as Sling, but they didn’t have the cable bloat. They were missing Discovery, Turner, all of the branded sports networks and more. Their niche was sports and that was readily apparent in their advertising back in 2018.
And you recognize how much of a stretch it is to compare YouTube’s price increases to Sling, right? Sling went from $25 to $35 over like 6 years. Not sure where you’re remembering cheaper. Maybe a promo at one point. Or a smaller side package that wasn’t Sling Blue or Orange.
YouTube went from $35 to $65 and now is tacking on another $20 to watch a 4K sports game once in a blue moon. Prices will always increase over time, but YouTube increasing as much as it has in 3 years is comical.
The difference is clear. One added every channel they could get their paws on. The other stuck to what it promised from the start, and at the end of the day it didnt really buy them many more subscribers.
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