I went last night to the .mac event - I was planning on retaining my .mac subscription a little longer and the 10% off would be useful on my new external back up drive.
It was very busy. I arrived about 6.30, meeting a friend. The theatre was full - most were there for .mac not switch at six and they asked everyone else to queue. By 7pm, the queue went right round the top mezzanine (next to glass), down the stairs, round the staircase and there was a big crowd at the front of the stairs again.
T-shirts were handed out with the group (who should have been at the back of line) grabbing them rather than those in the queue proper. Then they started to try getting everyone in. Since most of the 'switchers' were staying, the theatre didn't empty so most of those in the queue upstairs started moving round. Unfortunately, those coming upstairs weren't following the queue and so managed to bag the prime spots behind the seats. Many of those in the first 100 or so ended up on the edges, unable to see or hear and gave up - including me. There must have been 300-400 there for the event itself - perhaps next time, they could have two showings of the speech.
Still, that meant that it was quicker to get to the checkout and get the discount. I did think it was odd that they didn't stream the event to the macs downstairs so that those unable to see could watch it down there.