the 1440 is for HDV
the confusion you are getting is caused by HDV. HDV is not true HD, and therefore is not filmed natively in 1920x1080. To get HD onto a mini DV tape, they scale it down to 1440x1080. When you import this footage into FCP, FCP knows that it is HDV, and knows that the pixel aspect ratio needs to be adjusted. This is caused because computers use sqaure pixels, and video uses rectangular pixels (the actual pixel dimension is exactly the same, the difference is in the amount of space BETWEEN pixels.)
so FCP knows to take this HDV footage and stretch is out horizontally to 1920. Think of HDV as a bigger version of anamorphic footage. anamorphic footage is recorded distorted, and then when you import it, you designate that it is anamorphic, and then FCP knows to stretch it out to make it widescreen.
if you are delivering some sort of quicktime file to the museum or whatever, leave the pixel ratio to sqaure. This will actually make it look better because the computer wont have to rescale anything and can display it in its native res.
so hopefully to answer your question, yes, use 1920 x 1080 with a sqaure pixel aspect ratio. also set the interlace field to none. Since you will be displaying it with a computer, it is not neccesary to designate the interlace order. hope this helps, post back if it doesn't and ill try to help you out.
- Ryan