There are several ways to solve this problem ...
1) You probably have the "Open URL" service in your Services menu. You can open TextEdit and type:
file://Macintosh%20HD/Applications/Journler.app
then select the text then choose "Open URL" In this case, Journler opens. Of course, you need the path correct and the correct spelling of the app. You could create a page of these file links with TextEdit and you'd be good to go.
2) Prefer a more Mac-like click and go? Caboodle and similar applications have the capability to create "links" in the text. You can type: Journler, select, then choose the "Link" button and enter:
file://Macintosh%20HD/Applications/Journler.app
I have a page of secondary apps on a Caboodle page. Caboodle's usually open so its an easy way to get programs I don't keep in my dock.
And if you really need a dock-like appearance, you can paste in an icon, select it and make it a link.
3) And lastly, I have a folder of lesser used apps inside my Applications folder. I put an alias in the sidebar portion of a Finder window. This secondary group of apps is always available then ...
None of these are docks, per se, but they might come close to getting what you want ...
mt