Apple Shares New 'No More Printing' iPad Pro Ad Highlighting Apple Pencil

[MacRumors]

Apple today shared a new video that's part of its latest iPad Pro advertising campaign, highlighting the Apple Pencil and the ability to sign documents right on the tablet without the need to print them.

The 16-second video, like previous videos in the campaign, is based on a tweet that an actual Twitter user shared on the social network. While a real tweet is used, an actress plays the part of the Twitter user.

Don't print. With iPad Pro and Apple Pencil, you can just sign and send out that secret new job offer!

Apple's newest iPad Pro ad campaign comes as the company is rumored to be preparing to introduce an updated iPad Pro lineup. A flagship 10.5-inch iPad Pro with an upgraded processor and edge-to-edge display is rumored to be in the works alongside refreshed 9.7, 12.9, and perhaps 7.9-inch tablets.

Article Link: Apple Shares New 'No More Printing' iPad Pro Ad Highlighting Apple Pencil

 

[itsOver9000]

Is this what Tim meant about "doing more in the Pro area"?

 

[rolsskk]

Yeah, doing that definitely sounds like a "pro" thing to do at work. That being said I've been able to digitally sign stuff for over a decade now. Funny how they forgot about the Newton.

 

[JeffyTheQuik]

I remember I could take notes in cursive with 99.5% accuracy (less than one letter in 200 misinterpreted) on my Newton 2000.

 

[yaxomoxay]

Is this what Tim meant about "doing more in the Pro area"?

Well, you can't call him a liar...

 

[jscooper22]

Y'know office printers have private mailboxes.

 

[nt5672]

There goes AirPrint. Apple will simple define it away, no matter what users want or think.

 

[amg2014]

Pretty sure printing won't go away anytime soon.

 

[Greenmeenie]

I wonder if the new 10.5" flagship iPad Pro will have a USB-c connector like the rumored iPhone 8

 

[Michaelgtrusa]

Apple is very aggressive.

 

[justperry]

Is this what Tim meant about "doing more in the Pro area"?

You stole my "line".

 

[calzon65]

I don't get the big deal, Adobe Reader has had online (electronic) document signing for years. So much for Apple trying to "spin" their innovation.

 

[Lepton]

I remember I could take notes in cursive with 99.5% accuracy (less than one letter in 200 misinterpreted) on my Newton 2000.

Yes! Newton recognition got very good by the end. And the development system was amazing!

 

[dannyyankou]

Well you're going to have to print now because iWork for iCloud is down and can't save

 

[badNameErr]

This ad also serves as an apology for how bad printing is under iOS?

 

[vmachiel]

Is this what Tim meant about "doing more in the Pro area"?

#ipadsarenotpro

 

[44267547]

I wonder if the new 10.5" flagship iPad Pro will have a USB-c connector like the rumored iPhone 8

The 10.5 iPad isn't considered flagship by any means and we don't know if it's true to begin with. Also, if the 10.5 does debut in March, it won't adopt USB-C, at least until the iPhone is likely first.

 

[Asarien]

These ads are pretty bad.

 

[Tech198]

Is this what Tim meant about "doing more in the Pro area"?

Its cuts down on paper. Note: there is no mention of doing this on the smaller 9.7-inch also with the Apple pencil..

It's probably because Apple wants u to buy the 12-inch as a "computer" .. Apple gets more money if u dunno u can do the same on the 9.7-inch.

 

[doelcm82]

Pretty sure printing won't go away anytime soon.

It will never go away. Like horseback riding.

 

[Thunderhawks]

These ads are pretty bad.

Ouch , that ad really hurt.

Did Apple change agencies or bring stuff in house and has things done by PRO's?

Whatever it is , this campaign is not working,

 

[Larry-K]

Printing is dead? Again?

Can't wait to read about the death of the iPad in the Times.

 

[RickInHouston]

Brilliant!

 

[boast]

Everyone knows pros don't use printers anymore...

 

[alexandermac18]

Anyone else cringing at these latest iPad Pro ads?