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Apple Leadership Reshuffle Continues as Company Appoints New Global Head of Stores

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Apple is creating a new global head of stores role amid a series of changes to its leadership structure, Bloomberg's Mark Gurman reports.

apple-park-at-night-1.jpg

The company is promoting Vanessa Trigub to a new role as "vice president of stores and retail operations." Previously, she handled retail operations and managed locations in the Americas West region. Going forward, she will supervise the heads of retail for Europe and the Middle East, Asia-Pacific, and the Americas East regions. The new, simplified structure for retail affords Trigub more responsibility. She started out at Apple as an intern around the launch of the original iPhone, and has since held roles in finance, mergers and acquisitions, and retail operations.

Apple retail continues to be ultimately overseen by senior executive Deirdre O'Brien. She will now have fewer direct reports and is still reshuffling the HR organization after Carol Surface's departure. Individuals involved in Apple's retail group reportedly believe that the company is preparing Trigub to be O'Brien's successor, who has now worked at Apple for over three decades.

Apple has not yet officially announced the changes. This is the second significant change in Apple's management in recent times; last week the company moved Siri from AI chief John Giannandrea to Vision Pro leader Mike Rockwell.

Article Link: Apple Leadership Reshuffle Continues as Company Appoints New Global Head of Stores
 
Article Link
https://www.macrumors.com/2025/03/27/apple-appoints-new-global-head-of-stores/
I try to avoid those stores as much as possible. They’re so confusing. All I wanted to do was pick up my item but I have to check in with 282727 people, stand by 2928288 desks and wait 298283883 minutes. Like Damn!
 
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Veinticinco said:
Retail is one thing (online), but....are Apple Stores still a thing?

Remember Angela Ahrendts and her "town squares" that were not implemented to actually sell Apple products but to enable "great human-to-human contact" or some BS like that.
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Yes Apple famously closed all their retail stores last year, everything is online now
 
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"Vanessa Trigub has worked primarily at Apple, starting in 2004 as a Senior Analyst at Analysis Group, Inc. Vanessa then joined Apple in 2007 as a Sales Finance Summer Intern. In 2008, they became the Director of Finance and M&A Integration, where they played a crucial role in decision making across various Apple divisions. Their responsibilities included infrastructure planning for the launch and growth of Siri and Apple Maps,"






"Vanessa Trigub pursued their tertiary education from the year 2000 to 2004, majoring in Economics and minoring in Mathematics at the University of Pennsylvania. Vanessa then went on to attend the Stanford University Graduate School of Business from 2006 to 2008, where they obtained a Master of Business Administration (M.B.A.) degree."
 
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Veinticinco said:
Retail is one thing (online), but....are Apple Stores still a thing?

Remember Angela Ahrendts and her "town squares" that were not implemented to actually sell Apple products but to enable "great human-to-human contact" or some BS like that.
Click to expand...
I feel like Apple lost its way with the retail stores, now it’s overcrowded mess with no organization. Now I just rather order things online and avoid the Apple Store
 
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jackjason said:
"Vanessa Trigub has worked primarily at Apple, starting in 2004 as a Senior Analyst at Analysis Group, Inc. Vanessa then joined Apple in 2007 as a Sales Finance Summer Intern. In 2008, they became the Director of Finance and M&A Integration, where they played a crucial role in decision making across various Apple divisions. Their responsibilities included infrastructure planning for the launch and growth of Siri and Apple Maps,"






"Vanessa Trigub pursued their tertiary education from the year 2000 to 2004, majoring in Economics and minoring in Mathematics at the University of Pennsylvania. Vanessa then went on to attend the Stanford University Graduate School of Business from 2006 to 2008, where they obtained a Master of Business Administration (M.B.A.) degree."
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I always enjoy hearing stories like that. Start as intern, migrate to highest levels. Doesn't happen very often.
 
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It is definitely time for Tim to retire and be replaced with someone with vision, like Jobs. Honestly, all Tim has really done is act as a placeholder. We've had no real innovation in years. Siri is factually the worst assistant of all of them. The autocorrect and complete on Apple devices is years behind the rest of the industry. And recent devices in the iPhone line are just, well, kinda crappy compared to even previous models. Time for Tim to take a break.
 
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any retail stores in the world, don't need a new vision.
apple figured it out 20 years ago, but changed the the vision for shareholders..

all they need to do it reuse the original vision..
 
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Reactions: rmadsen3
Whenever Tim Cook chooses to retire (he will turn 65 this year), his successor needs to be someone who will go through the entire organization and clean house. Apple has turned into a company that has great difficulty shipping a quality product. Get better people in place at all levels who are focused on PRODUCT and USER/CUSTOMER EXPERIENCE, not marketing.
 
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I want each store to be have one wall lined with vending machines for Apple products as an option, so I don't have to talk to those awful Apple retail staff. I always know what I want so I can just walk up to a machine, choose the config I want, pay, and walk out. Less than 3-5 minutes.
 
I live in the bay area and whenever someone says they have to go to the Apple Store, they receive condolences. Everybody knows they're bound to be there for hours. It's a frustrating mess, with luxury pricing.
 
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RootBeerMan said:
It is definitely time for Tim to retire and be replaced with someone with vision, like Jobs. Honestly, all Tim has really done is act as a placeholder. We've had no real innovation in years. Siri is factually the worst assistant of all of them. The autocorrect and complete on Apple devices is years behind the rest of the industry. And recent devices in the iPhone line are just, well, kinda crappy compared to even previous models. Time for Tim to take a break.
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Everyone says that, but it’s not like a once in a generation visionary can just be summoned from the ether. Who would you pick?
 
titanium69 said:
The person that needs to go is Tim Apple... at this point we can start calling him Tim Samsung or Tim Android
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why? what is he doing wrong? He is a CEO, he is not designing products, not even delivering them. Just running the organization. The was majority of crap happens in the middle layers. This is what needs to be reshuffled.
 
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